Internship Opportunity

Competitor Analysis

Persona development

Brand voice & tone strategy

Visual mood-board design

Instagram Reel Design and Development

Strategic playbook creation

TikTok Social Media Content & Brand Strategy

Learn content strategy from TikTok's Head of Agency. Design viral-ready posts, build brand voice and visuals, and pitch a full campaign - all while building a standout portfolio.

6 weeks

Live Sessions Start

September 14, 2026

Start Onboarding Today

Get a sense of what it’s like to work at an agency. Learn brand content and campaign strategy from the people behind some of TikTok’s biggest brand wins—mentors include the Head of Agency at TikTok, a creative director whose studio drives $100M+ in revenue for viral campaigns, and a digital influencer known for building community through content. You’ll step into the role of a junior brand strategist to design a full campaign for a real lifestyle brand. You’ll create Instagram grids, script short-form videos, map audience personas, and craft a unified brand voice. Pull it all together into a polished pitch you’d give just like agencies do in bake-offs to win brands and showcase it in your portfolio.

Project Output

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Deliver a client-ready pitch deck that showcases your Instagram designs, campaign strategy, and brand voice systems:

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1) Discover How Brands Build Trust Online: Map personas, define archetypes, and design mood boards to visualize OPM Pro Crew Gear’s voice.

2) Shape the Brand’s Instagram Personality: Create a visual identity system with Canva templates, grids, highlight packs, and caption frameworks.

3) Figure Out What Makes Content Go Viral: Compare Instagram and TikTok algorithms, track analytics, and reflect on growth insights.

4) Plan a Creative Social Media Campaign: Design a cross-platform campaign plan with content calendars, KPIs, and iteration strategies for Instagram and TikTok.

5) Pitch Your Brand Playbook: Synthesize all work into a client-ready deck and present your Brand Voice & Content Playbook with Instagram + TikTok assets.

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Get Started with Onboarding Today Before Live Sessions Begin

Create a Brand Voice & Content Strategy in this 4-week Externship

Start Project Today

This Externship has passed

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Skills You'll Gain

Defined and documented a brand voice using persona mapping, archetypes, and tone-of-voice sliders.

Designed Instagram content systems with Canva templates, caption frameworks, grids, and highlight packs.

Scripted and edited TikTok sample videos using trend adoption, hooks, and storytelling structures.

Applied brand voice consistently across Instagram and TikTok to ensure cross-platform identity.

Analyzed algorithm mechanics and performance data from TikTok Creative Center and Instagram Insights.

Built a professional Brand Voice & Content Playbook and pitched it to a brand panel in client-ready format.

Your Schedule

6 weeks

Project 1

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Create Visual Mood Board & Mini Brand Kit

Project 2

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Design TikTok Strategy and Content

Project 3

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Expand Your Strategy to Other Social Media Platforms

Project 4

—

Pitch Your Full Brand Playbook

About TikTok

TikTok's mission is to inspire creativity and bring joy. The platform strives to create new jobs, drive revenue for businesses of all sizes, and contribute to the growth of economies around the world.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Tara Pettus

Head of Agency, TikTok

Tara Pettus is a seasoned sales and partnerships executive overseeing over $2B in revenue for growth-stage companies across the tech and venture capital sectors. She has held key leadership roles at Apple, Meta, and TikTok, where she consistently built high-impact partnerships and scaled strategic sales programs. At Apple, Tara served as Head of Partnerships, cultivating relationships with major clients and accelerating growth. At Meta, she led the LA Disruptors and Venture Capital teams and partnered with Alvin Bowles to launch Meta’s externship program, creating pathways for diverse students in tech. She currently serves as Head of Agency at TikTok, developing innovative go-to-market initiatives for agency partners.

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Personally, she serves as an advisor to growth stage companies and is very active in the community through AAPI organizations (Goldhouse, orphanages and schools in Asia, and more) to promote diversity in the community, and fun fact, she was the fencing student double for Lindsey Lohan in Disney’s “The Parent Trap”.

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