Interview Opportunity

E-Commerce Analyst

Performance Marketing

Digital Marketing

Conversion Rate Optimization

Business Intelligence

Breaking Games Performance Marketing & Growth Strategy

Trace shoppers from first ad to checkout using Breaking Games' real Meta Ads, Google Analytics, and Shopify data.

10 weeks

Live Sessions Start

November 16, 2026

Start Onboarding Today

You see an ad, tap it, add something to your cart…and then close the tab. Maybe the shipping cost too much, maybe you got distracted, maybe you just weren’t sure. To you, it’s nothing. To the company, a customer just vanished, and they have no idea why. Multiply that moment by thousands of shoppers, and you have the question EVERY online brand is paying to answer: which ad dollars actually turn into sales, and which ones get burned? Most businesses are guessing, so the people who can answer with data are the ones companies fight for.

In this externship, you’ll take on that question for Breaking Games, part of the company behind hits like Cards Against Humanity and Exploding Kittens. Using their real data from Meta Ads, Google Analytics, and Shopify, you’ll trace shoppers from first ad to checkout, find what’s driving sales and what’s wasting money, and turn it into a growth plan for where Breaking Games should invest next.

Project Output

‍

Provide Breaking Games with clear, actionable strategies based on the data analysis, such as optimizing ad targeting, improving website flow, and/or tailoring promotional efforts to enhance sales.

E-Commerce Sales Funnel Report: A summary of key metrics and marketing channel performance.
Visitor Behavior Dashboard: Analysis of traffic sources and engagement with actionable improvement suggestions.
Paid Campaign Performance Report: Identification of top-performing ads with ROI-based budget reallocation strategies.
Conversion Funnel Analysis: Detailed breakdown of drop-off points and product performance insights.
Cross-Channel Attribution Report: Evaluation of how various marketing efforts directly drive Shopify sales.
Visual Customer Journey Map: Diagnosis of funnel bottlenecks from initial ad exposure to final purchase.
Customer Segmentation Plan: Data-driven marketing strategies for high-value upselling and retargeting.
Final Strategic Action Plan: A professional presentation synthesizing all insights into a comprehensive growth roadmap with defined KPIs.

Get Started with Onboarding Today Before Live Sessions Begin

Join this 10-week Externship with Breaking Games to find out which ad dollars actually turn into sales!

Start Project Today

This Externship has passed

Explore More Opportunities

What past Externs have to say

Erik Schalk

Beats by Dre Extern

"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

Meta Extern

"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
Program Manager at Meta

Maisa Mirza

HP Tech Ventures Externship

“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
at Accenture

Garrett Boyce

HP Tech Ventures Externship

“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

Crafted Capital Externship

“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

Now a CLDP Analyst at
JP Morgan Chase & Co

Skills You'll Gain

Connecting the Full Customer Journey:

Analyze how traffic is attracted via Meta Ads and Google Ads, understand how visitors behave once they land on the website through Google Analytics, and evaluate how this traffic converts into sales on Shopify.

Data-Driven Diagnosis:

Identify what marketing channels and campaigns are effective, spot bottlenecks (e.g., high bounce rates, cart abandonment), and uncover growth opportunities (e.g., upselling high-AOV products, retargeting high-intent visitors).

Cross-Platform Insight Synthesis:

Combine data from multiple systems to develop a holistic view of the sales funnel by tracking ad exposure to website engagement to final purchases and pinpoint areas for improvement.

Strategic Recommendations:

Provide the partner company with clear, actionable strategies based on the data analysis, such as optimizing ad targeting, improving website flow, and/or tailoring promotional efforts to enhance sales.

Your Schedule

10 weeks

Project 1

—

Explore How Businesses Drive Online Sales

Project 2

—

Get Hands-On with Online Sales Data

Project 3

—

Analyze Traffic & Engagement from Google Analytics Data

Project 4

—

Measure Paid Ad Campaign Effectiveness

Project 5

—

Break Down Shopify Data to Understand Sales & Conversion Gaps

Project 6

—

Merge & Visualize the E-Commerce Funnel

Project 7

—

Turn Your Findings Into a Growth Strategy & Presentation

About Breaking Games

Breaking Games is the publishing arm of AdMagic—the powerhouse behind hits like Cards Against Humanity and Exploding Kittens. But they’re more than just a traditional publisher. They help invent, test, launch, and distribute both their own games and others’, working across the entire tabletop ecosystem. This externship offers a rare peek behind the scenes of how digital marketing powers the business side of play.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Shari Spiro

CEO

Shari loves being challenged daily to develop and discover new manufacturing, warehouse and fulfillment and tech stack processes. She relishes in the challenges and rewards of putting games and crazy products into Retailers like Target, Barnes and Noble, Wal Mart, etc.and of course online into the hands of consumers through BreakingGames.com, Blackbox.cool and Amazon. International distribution and warehouse business are her specialty.