Interview Opportunity

Marketing

TikTok & Instagram Media

Short-Form Video Creation

Paid Social Ads

Brand Strategy

Audience Personas

Social Media Coordinator Externship with Breaking Games

Make real TikToks and a paid-social ad concept to relaunch Breaking Games' TikTok, with feedback from a pro creator.

6 weeks

Live Sessions Start

November 16, 2026

Start Onboarding Today

Think of the last time a brand's post made you laugh out loud, or a company account replied to a comment so well that you sent it to a friend. Someone behind that account tested idea after idea until one landed. If you've ever thought "I'd love to try that," this is your chance to learn how, on a real brand, in real time.

Breaking Games, the game publishing arm of the company that printed Cards Against Humanity and helped power Exploding Kittens' record-breaking $8.7 million Kickstarter, is relaunching its TikTok around its new game, Caminito. Over 6 weeks, you'll take on that live challenge with mentorship from Breaking Games CEO Shari Spiro and creator Lex Niko, founder of Conversation Starters (145K+ followers across TikTok and Instagram). In live sessions, you can share your video and hear exactly where Lex would stop scrolling and what she'd change before posting.

You'll learn what makes a TikTok perform, write a brand strategy brief, film and edit your own TikToks in CapCut, turn your best one into an Instagram and Facebook ad concept, and present your strategy to the Breaking Games team. You walk away with finished videos for your portfolio, a real brand campaign for your resume and interviews, and the skills Social Media Coordinators are hired for. Top performers can earn an interview opportunity with Breaking Games.

Project Output

‍

Deliver a complete TikTok Relaunch Playbook that Breaking Games' marketing team and leadership can act on.

Content Audit Roast Notes: Critiques of 4 real hit-and-flop post pairs, with 3 patterns and a client-ready recommendation.
Brand Mood Board: A 3-slide visual direction (Feel, Look, Hooks to Steal) for the relaunch.
Two Original TikToks: Each built for a target persona, scored against a real benchmark post, and ready with captions and hashtags.
Paid-Social Ad Concept: An ad video in 3 hook versions, Reels and carousel ad mock-ups, and a test plan.
Brand Strategy Brief: A 1-page brief with a brand promise, content pillars, voice, and 3 evidence-backed insights.
Holiday Content Calendar: 6 to 8 moments, each with a platform and post date.
Experiment Journal: A results log that treats every video and the ad as an experiment.
Relaunch Playbook Pitch: An 8-slide strategy deck and a recorded video pitch of about 5 minutes.

Get Started with Onboarding Today Before Live Sessions Begin

Join this 6-week Externship with Breaking Games to make real TikToks and a social ad concept for your portfolio!

Start Project Today

This Externship has passed

Explore More Opportunities

What past Externs have to say

Erik Schalk

Beats by Dre Extern

"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

Meta Extern

"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
Program Manager at Meta

Maisa Mirza

HP Tech Ventures Externship

“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
at Accenture

Garrett Boyce

HP Tech Ventures Externship

“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

Crafted Capital Externship

“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

Now a CLDP Analyst at
JP Morgan Chase & Co

Skills You'll Gain

Running a content audit: critiquing real hit-and-flop posts and turning your critique into client-ready recommendations.

Writing a brand strategy brief with a brand promise, content pillars, brand voice, and two audience personas.

Planning, filming, and editing short-form vertical video in CapCut, with strong hooks, captions, and a clear call to action.

Turning an organic video into a paid-social ad concept: testing three hooks, fitting Reels and carousel placements, and writing a test plan.

Planning a holiday content calendar and pitching a full relaunch playbook to a marketing team and leadership.

Using AI tools like Canva AI and Claude for ideas and feedback, then checking and editing the output yourself.

Your Schedule

6 weeks

Project 1

—

Read the Feed & Picture the Brand

Project 2

—

Make Two TikToks for Two Personas

Project 3

—

Turn Your Best Video into a Social Ad

Project 4

—

Pitch Your TikTok Relaunch Playbook

About Breaking Games

Breaking Games is the publishing arm of AdMagic—the powerhouse behind hits like Cards Against Humanity and Exploding Kittens. But they’re more than just a traditional publisher. They help invent, test, launch, and distribute both their own games and others’, working across the entire tabletop ecosystem. This externship offers a rare peek behind the scenes of how digital marketing powers the business side of play.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Shari Spiro

CEO

Shari loves being challenged daily to develop and discover new manufacturing, warehouse and fulfillment and tech stack processes. She relishes in the challenges and rewards of putting games and crazy products into Retailers like Target, Barnes and Noble, Wal Mart, etc.and of course online into the hands of consumers through BreakingGames.com, Blackbox.cool and Amazon. International distribution and warehouse business are her specialty.