Career Planning

The Gig Economy: Mastering Freelancing and Contract Work

March 26, 2021
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The gig economy is taking over, and with a wide range of benefits like work flexibility and higher pay, it's no wonder it's valued at $455 billion. So let's break it down: what it is, what it brings, and how to use it to your advantage.

What's the gig economy?

When we hear "gig economy," our minds often gravitate toward jobs like ride-share driving or delivering packages. While these roles fall under this category, the gig economy is far-reaching, spanning virtually every industry. A recent 2022 survey commissioned by Upwork revealed that a staggering 60 million Americans had freelanced within the past year, emphasizing the gig economy's substantial presence. Some examples include: short-term rental platform, selling clothes online, freelance design, caregiving, and so much more. 

Why the boom?

Thirty-six percent of employed survey respondents say they labor as independent workers, up from our estimate of 27 percent in 2016.

The gig economy is thriving and evolving, driven by factors like the COVID-19 pandemic, the rise of remote work, and the increasing global workforce mobility.

The boom is likely due to its numerous benefits, including flexibility, access to specialized talent, cost savings, and increased job satisfaction for workers. Independent workers like freelancers, consultants, and contractors gain energy and inspiration from their freedom. They can choose assignments that align with their talents and interests, fostering a sense of ownership over their work and professional lives. 

Despite its advantages, there are potential pitfalls, such as work-life balance challenges, lack of benefits, and the inconsistency of income for independent workers.

Getting Started in the Gig Economy

If you're considering embarking on a journey in the gig economy, or taking the plunge into freelance or consultancy work, there are essential steps to get you started on the right foot. Here's a guide to help you navigate this exciting realm:

Finding Opportunities

Securing freelance work has become more accessible than ever. You can kickstart your gig career by downloading relevant apps or visiting websites dedicated to connecting gig workers with opportunities. Consider platforms like,,,, Toptal,,, and LinkedIn Profinder to explore various options.

Define Your Offerings

Identify the skills and experiences you possess that are marketable and in demand. Creating a clear summary of your background and capabilities is essential to make a compelling case to potential clients.

Market Yourself

Building a professional network and promoting your services can significantly boost your gig work prospects. Utilize your connections to spread the word about your freelance or consultancy services.

Know Your Target Market

Determine who your potential clients or buyers are, focusing on those most likely to be interested in your offerings. Understand their decision-making process to tailor your approach.

Set Your Pricing

Decide on your pricing structure, whether it's hourly rates, flat project fees, or monthly retainers. Research industry standards to establish competitive rates, even if you ultimately choose a different pricing model.

Deliver Exceptional Work

Once you land your first gig, your best strategy for business development is to consistently provide high-quality work and maintain excellent working relationships. Satisfied clients often lead to repeat business and referrals.

Manage Your Finances

Transitioning to gig work requires careful financial planning. Consult with an accountant to address important aspects such as business structure, tax obligations, and financial software to keep your finances in order.

The Future of Work

Make no mistake—the gig economy is here to stay. To thrive in this evolving landscape, understanding the strategies and environments that empower independent workers is crucial for businesses looking to tap into this dynamic workforce and for individuals contemplating a freelance career.

The gig economy is a realm of endless possibilities. It offers flexibility, innovation, and a chance to redefine how we work. But it's not without its challenges. Balancing independence with structure, and navigating the ever-changing landscape can be demanding. However, it's these very challenges that will define the future of work in the years to come, making it an exciting and evolving journey for all involved.

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