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The Home Depot Technology Innovation & App Strategy Remote Externship

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Market Research
Steer digital innovation to tailor The Home Depot’s e-commerce landscape for Gen Z audiences.


In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations


  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.


In the dynamic landscape of retail, understanding the needs and behaviors of customers is paramount, especially as Gen Z begins to take a more substantial stake in the DIY market. The Home Depot, a leader in home improvement, recognizes the urgency to adapt and innovate to cater to this emerging demographic. As The Home Depot aims to augment its customer relationships and position itself effectively in its marketing strategy, it seeks to leverage cutting-edge technologies and trends.

In partnership with THD’s Capabilities Marketing Team, this externship program provides a platform for students to engage with this mission. The Home Depot prides itself on enhancing the awareness and accessibility of its diverse services that equip customers with tools for their projects, with its mobile app being a core vehicle for this interaction. In collaboration with various teams, including content strategy, art direction, media, and its app development team, The Home Depot is dedicated to delivering a seamless and comprehensive customer experience. This externship is a student's opportunity to contribute to this exciting journey, as The Home Depot reimagines the future of home improvement shopping.

The Experience

In this externship, you will delve into primary and secondary research to identify trends, preferences, and behaviors among younger generations and to pinpoint opportunities for creating best-in-class in-app experiences targeting these demographic groups. 

During this externship, you will:

  • Familiarize yourself with the mission and objectives of The Home Depot and the Capabilities Marketing team.
  • Learn about terms and concepts in retail technology and marketing, as well as macro trends among GenZ in the home improvement sector.
  • Conduct research on different types of retail industry technologies and capabilities that can work with mobile apps
  • Conduct primary and secondary research to understand the unique shopping behaviors and home improvement project trends of Gen Z consumers.
  • Create and deliver a compelling presentation highlighting your findings and recommendations for how The Home Depot should evolve their mobile app capabilities to best appeal to the GenZ segment.


We are seeking ambitious sophomores, juniors, and seniors currently enrolled in accredited HBCUs. The strongest applicants will have demonstrated interest in technology, marketing, retail, strategy development, mobile app trends, retail technology, customer insights, and design.

Students studying business, marketing, computer science, and other humanities and technology-focused majors  are the best fit for this program, but it is open to all majors.


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Externship Currently Closed
New applications are not currently being accepted.

Apply by September 17, 2023

Submit your application as soon as possible to give yourself the best shot.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Externship starts September 25, 2023

This remote Externship will last 8 weeks.

$750 Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program

Required Academic Standing

This Externship is open to undergraduate Sophomores, Juniors, and Seniors only.

Geographical Eligibility

This Externship is open only to applicants attending Historically Black Colleges and Universities (HBCUs).

Externship Currently Closed
New applications are not currently being accepted.

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The Home Depot

Founded in 1978 with approximately 500,000 associates, The Home Depot is the world’s largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service – to our customers, associates, communities and shareholders. That’s what leadership means to us. That's The Home Depot difference. Our culture and success are built on an unwavering loyalty to eight guiding principles: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back and excellent customer service. We live by a simple premise by our founders: Put customer and associates first and the rest will take care of itself.

The Home Depot is not accepting or considering any applications for this Externship through other channels.