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Beats by Dr Dre Consumer Insights Data Analytics Externship Lab

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Market Research
Analyze data to drive business decisions with a leading audio brand


In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations


  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Program Overview 

Explore the world of consumer feedback and leverage this knowledge to drive business decisions with a leading audio brand.

Throughout this fully remote program, you'll analyze consumer reviews to extract actionable insights influencing product strategies and brand perception. 

By mastering data science tools and techniques, you'll decode complex customer opinions and leverage this insight to make informed business decisions.

Don't miss out on the chance to enhance your skills in data analysis and make a real impact.

During this externship, you'll cultivate a diverse skill set, including:
  • Strategic Insight Development: Develop proficiency in data visualization tools to present insights that may inform strategic brand building.
  • Programming: Master Python and various data science libraries to perform comprehensive sentiment analysis on consumer reviews.
  • Exploratory Data Analysis: Apply exploratory data analysis (EDA) techniques to uncover underlying patterns and trends in large datasets.
  • Sentiment Analysis and Consumer Insights: Utilize advanced natural language processing tools, including Gemini AI, to interpret and summarize customer feedback.
What You Will Gain
  • Professional Network: You will connect with industry experts and peers to broaden your professional circle.
  • Hands-On Experience and a Comprehensive Skill Set: From mastering data science libraries to exploring data analysis, you'll acquire a skill set that is highly valued across various industries.
  • A Competitive Edge: The insights and experiences you gain from this externship will provide you with a competitive edge in your job search, helping you stand out to recruiters in market research, data analysis, strategy and more!

Why This Is Perfect for You
  • Ideal for those passionate about market research, data analysis, strategy, and more.
  • No specific background required—bring your critical thinking, strategic analysis skills, and eagerness to learn.

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Externship Currently Closed
New applications are not currently being accepted.

New start dates every month.

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

This remote Externship will last 4 weeks.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

Externship Currently Closed
New applications are not currently being accepted.

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Beats by Dr Dre

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.

Beats is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to Beats separately will adversely affect a student’s application.