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The Home Depot Digital Marketing & Positioning Strategy

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Strategy & Consulting
Learn to market to NextGen while working alongside the world's largest home improvement retailer.


In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations


  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Program Overview 

Want to hone your marketing skills while working alongside the world's largest home improvement retailer?

Recognizing the evolving landscape of our customer base, The Home Depot is committed to continuous adaptation and innovation and they want you to help. Focusing on engaging the next generation of home buyers and enthusiasts—Millennials and Gen Z—externs will delve into comprehensive research to understand their preferences and behaviors. You'll also analyze competitors' strategies, particularly in the digital realm, to know how they're capturing the attention of Millennials and Gen Z.

Throughout this program, you'll craft innovative positioning, messaging, and marketing approaches that resonate with these younger audiences, ultimately strengthening The Home Depot's connection with them and enriching their overall experience with The Home Depot.

Ready to shape the future of home improvement retail? 

During this externship, you'll cultivate a diverse skill set, including:
  • Brand Identity: Develop a comprehensive factsheet on Home Depot Home Services, outlining its mission, service offerings, and notable achievements.
  • Trend Engagement: Construct a Jamboard that visually displays trends in engagement strategies within the home improvement industry, particularly those targeting Millennials and Gen Z.
  • Marketing Strategy: Analyze and summarize the digital engagement and marketing strategies used by competitors that successfully appeal to younger demographics within the construction and renovation services industry.
  • Comparative Research: Craft a presentation that delivers insights and strategies for enhancing Home Depot Home Services' appeal to younger customers through innovative marketing and engagement tactics.
  • Presentation & Public Speaking: Produce a concise video summary of the presentation to facilitate easy engagement with stakeholders, highlighting key strategies and insights for targeting Millennial and Gen Z customers.

What You Will Gain
  • Hands-On Experience and a Comprehensive Skill Set: From conducting market research to analyzing trends, you'll acquire a skill set that is highly valued across various industries.
  • A Competitive Edge: The insights and experiences you gain from this externship will provide you with a competitive edge in your job search, helping you stand out to recruiters in marketing, research, trend strategy and more!
  • Professional Network: You will connect with industry experts and peers to broaden your professional circle. 
  • A Certificate of Completion: Showcase your newly acquired skills and dedication to professional development with a certificate that can be added to your LinkedIn profile and resume.

Why This Is Perfect for You
  • Ideal for those passionate about marketing, research, trend strategy, and more.
  • No specific background required—bring your critical thinking, strategic analysis skills, and eagerness to learn.


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Externship Currently Closed
New applications are not currently being accepted.

Apply by June 1, 2024.

Submit your application as soon as you can.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

June 10, 2024

This remote Externship will last 8 weeks.

$1000 Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

Students must be an undergraduate sophomore, junior, or rising senior attending an HBCU.


Students must be attending a Historically Black College or University (HBCU).

Externship Currently Closed
New applications are not currently being accepted.

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The Home Depot

Founded in 1978 with approximately 500,000 associates, The Home Depot is the world’s largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service – to our customers, associates, communities and shareholders. That’s what leadership means to us. That's The Home Depot difference. Our culture and success are built on an unwavering loyalty to eight guiding principles: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back and excellent customer service. We live by a simple premise by our founders: Put customer and associates first and the rest will take care of itself.

The Home Depot is not accepting or considering any applications for this Externship through other channels.