Last updated: October 2026
Under Armour's summer 2027 Rookie Program is open. On 28 September 2026 the company posted 16 summer 2027 internships at its Baltimore headquarters, from design and product line management to biomechanics, business analytics and AI automation. The plain-words version: you apply during fall 2026, you intern in summer 2027.
Review is rolling, and every req says hiring managers start interviewing in October. The one req that lists pay, Product Line Management, offers $23 an hour for undergraduates and $30 for graduate students, with relocation assistance. The Rookie Program is UA's "flagship internship initiative in the U.S." and runs 12 weeks over the summer, according to its Students page.
Quick Facts
| Fact | Detail |
|---|---|
| Where to apply | careers.underarmour.com, search "2027 Summer Internship". Campus boards (Handshake, 12twenty) also carry some roles; their expiry dates aren't UA deadlines. |
| Application window (2027–28) | Open now for summer 2027: 16 Baltimore reqs posted 28 Sep 2026. Rolling review; interviews begin in October and continue "over the following few months as positions are filled." |
| Rolling? | Yes. "Our recruiting team will review applications on a rolling basis." No closing date on any req |
| Eligibility | Enrolled in a 4-year undergraduate or graduate program graduating Dec 2027 to Aug 2028, or graduating May/June 2027 and starting right after; no visa sponsorship stated on 14 of 16 reqs |
| Duration | 12 weeks in summer (Students page); start around June |
| Compensation | $23 an hour undergraduate, $30 graduate on the Product Line Management req (2026 rate was $22 and $30); relocation assistance on all 16 |
| Return offers | Conversion rate not published |
| Locations | Baltimore, MD headquarters; hybrid or fully in-office |
| # Programs | 16 placement areas in the summer 2027 Rookie Program |
Sixteen summer 2027 Rookie internships went live on 28 September 2026 with rolling review; interviews start in October, so apply now.
Externships are short, remote programs where you finish a real project for a real company, and one can sit on your resume before October interviews wrap up. The Pinterest Gen Z Consumer Behavior Externship builds the consumer-insight work UA's merchandising, PLM and marketing reqs describe, and the Breaking Games E-Commerce Data Analysis Externship matches its business analytics placement.
What Is an Under Armour Internship?
An Under Armour internship is a paid 12-week summer placement in UA's Rookie Program at its Baltimore headquarters. According to the summer 2027 reqs, each Rookie owns a business-critical project, works with teams across the company and has dedicated leaders and mentors, with executive conversations and professional development built in.
The 2027 placement areas cover most of the company: Design (apparel and footwear), Apparel Development, Product Line Management, Product Innovation in the material lab, Biomechanics, Merchandising, Business Analytics, Supply Chain planning, Finance and Accounting, AI Automation, Marketing and Communications, Team Sports sales, Retail and Store Operations, Store Design, Human Resources and Community Impact.
When Do Under Armour Internship Applications Open for 2027–2028?
Under Armour's US Rookie recruiting has moved around. The summer 2025 program was promoted in late September 2024, summer 2026 applications were publicized as open in early December 2025, and the summer 2027 reqs went live on 28 September 2026, roughly eight to nine months before a June start.
Last cycle also ran long. Summer 2026 roles were still being added in February 2026, and a Reddit finalist was still waiting on a decision in early April. Because the open date has shifted by about two months between cycles, treat the timeline below as a projection.
Applications for summer 2027 are open right now: 16 Rookie internships posted on 28 September 2026 on careers.underarmour.com, all in Baltimore. Review is rolling and interviews start in October.
Hiring managers interview candidates from October, "continuing over the following few months as positions are filled." You may be considered for more than one placement area.
Expected later interviews and offers, plus possible new placement areas, based on the summer 2026 cycle, when roles were added in February and finalists heard back in April.
UA says candidates who aren't selected are notified once a position is filled; its Students FAQ asks you to write in if you haven't heard within a month of the program start.
The 12-week Rookie Program in Baltimore, hybrid or fully in office, with relocation assistance. UA doesn't publish a return-offer rate.
How to read this page: our dates come from tracking previous recruiting cycles and daily posting data. Treat them as informed estimates based on historical patterns, not confirmed dates. The company's official careers page is always the most current source. If a role is posted there, go by that, even if this page suggests the window hasn't opened yet.
Why You Must Apply the Week Applications Open
There's no deadline on UA's Rookie reqs, which is exactly why timing matters. Review is rolling, hiring managers begin interviewing in October, and the reqs say interviews continue only "as positions are filled." Each placement area is a small team, so the first strong applicants take the interview slots.
The 17 October 2026 expiry shown for the design internship on a university career board is that board's 30-day listing window, not UA's deadline. Apply on UA's own site this week, and apply to every placement area that genuinely fits, since UA says candidates may be considered for several.
Which Under Armour Internship Programs Should You Target?
All 16 summer 2027 placement areas are open on UA's careers site. These six show the range:
| Placement area | Focus | Duration | Key skills |
|---|---|---|---|
| Design (Apparel and Footwear) | Footwear and apparel design concepts | 12 weeks | Portfolio required; footwear, industrial, apparel, graphic or illustration design |
| Product Line Management | Footwear and apparel product creation from concept to commercialization | 12 weeks | Consumer insight, merchandising strategy; $23/$30 an hour |
| Business Analytics | Business performance analysis for the Americas organization | 12 weeks | Analytics, statistics, economics or information systems |
| Biomechanics | How athletes move and how products perform, with footwear engineers and researchers | 12 weeks | Testing, data collection and analysis; kinesiology or engineering |
| Supply Chain, Planning and Allocation | Inventory planning and allocation | 12 weeks | Excel, analysis, operations |
| AI Automation | AI and automation tools to streamline internal workflows | 12 weeks | Computer science, information systems, data science |
The other ten are Apparel Development, Product Innovation (material lab), Merchandising, Finance and Accounting, Marketing and Communications, Team Sports/Sales, Retail and Store Operations, Store Design/Development, Human Resources and Community Impact.
What Are the Eligibility Requirements?
The summer 2027 reqs share one eligibility block:
• Enrollment: "Currently enrolled in a 4-year undergraduate or graduate program (expected graduation between December 2027 and August 2028), or graduating in May/June 2027 and entering the program directly after graduation."
• Work authorization: 14 of the 16 reqs require authorization "to work in the U.S. without the need for employment-based visa sponsorship now or in the future"; the Design and AI Automation reqs don't include that line, so ask the recruiter.
• Portfolio: required for Design ("Submit portfolio link or examples of work to be considered"); no other 2027 req asks for one.
• Location: Baltimore headquarters, hybrid or fully in office, with relocation assistance.
Is There a GPA Cutoff?
None of the 16 summer 2027 reqs mentions a GPA. The graduation window is the firm filter, along with work authorization and, for design roles, the portfolio. A May or June 2027 graduate can still apply, since the reqs explicitly allow graduating seniors who start right after commencement.
What Skills Does Under Armour Look For, and How Do You Build Them?
UA's Rookie reqs describe projects more than tools. Across the 16 placement-area descriptions, almost every one asks Rookies to work across teams, and most involve analyzing data or turning insight into a recommendation.
Three buckets stand out. Collaboration and ownership: cross-functional work on a single business-critical project. Analysis: data, trends and consumer or athlete insight, from Business Analytics to Biomechanics. Product and operations: product development, planning and process work in PLM, Apparel Development, Supply Chain and Store Design.
What Under Armour looks for in interns
Skills across 16 Under Armour intern & analyst job descriptions · live US summer 2027 Rookie reqs, 3 October 2026
Method: keyword reading of the placement-area descriptions in all 16 Under Armour summer 2027 internship requisitions live on careers.underarmour.com on 3 October 2026 (the shared Rookie Program boilerplate was excluded). Counts show how many placement areas mention each theme.
How Is Demand for Marketing and Brand Interns Moving Right Now?
Marketing intern postings · Sep vs Aug 2026
vs 1,424 in August
Brand and marketing internships for summer 2027 opened across the market in September, so a UA applicant should send parallel applications this month rather than wait on one rolling process.
Daily US job-posting counts, Sep 1–30 vs Aug 1–31, 2026. Covers under half of US postings; shows direction, not market size.
Build These Skills Before You Apply
Each theme maps to a remote Externship you can finish this fall. None is affiliated with Under Armour.
| Skill (from real JDs) | JD evidence | Externship that builds it |
|---|---|---|
| Consumer & athlete insight | PLM: "exposure to consumer insights, market trends, and business strategy" | Pinterest Gen Z Consumer Behavior |
| Data analysis & insights | Business Analytics: "analyze business performance, identify trends, and develop data-driven recommendations" | Breaking Games E-Commerce Data Analysis & Strategy |
| Operations & planning | Supply Chain, Planning and Allocation placement; Retail and Store Operations | Amazon Fulfillment Center Operational Strategy |
A finished project gives you a concrete story for the team interview, which is where UA's process puts most of its weight.
What Is the Under Armour Application and Interview Process Like?
UA's summer 2027 reqs describe the process in their own words; older Reddit threads fill in the format:
1. Apply on careers.underarmour.com to each placement area that fits. You can apply to more than one, and UA may consider you for several.
2. Rolling resume review by the recruiting team.
3. Team interviews from October. Selected candidates interview with members of the potential team; earlier cycles also used a recorded HireVue interview with behavioral questions such as why UA and your hardest project.
4. Offers as positions fill, over the following few months. Candidates not selected are told once a position is filled, "at the latest."
If you hear nothing, UA's own wording is that you're still being considered for open opportunities.
What Students on Reddit Say
Rookie applicants on Reddit mostly talk about the wait.
A Tech Design finalist for summer 2026 was still waiting on a decision in early April 2026, two weeks after a final interview, and called the program very competitive.
A UA employee hosting an intern explained in 2018 that a university recruiting team of fewer than five people works through hundreds of resumes and recorded interviews, so the process is slow, but said the Rookie Program was worth the wait.
Applicants for summer 2019 described finishing a HireVue in late December or early January and then hearing nothing for weeks. Patience was the shared theme.
How Do You Stand Out for the Under Armour Rookie Program?
UA doesn't publish applicant numbers, class size or a return-offer rate, and the most-quoted selectivity claim dates from 2018. What the current reqs reward is fit with one placement area.
First, apply early and to the right areas. Review is rolling and interviews start in October; pick the two or three placement areas your coursework actually supports.
Second, know the athlete and the consumer. Eight of the 16 placement descriptions mention consumer or athlete insight, so bring a point of view on a UA product, a competitor or a sport.
Third, prepare for team interviews. Have stories about owning a project, working across teams and using data to make a recommendation, the themes the reqs repeat most.
What Other Companies Should You Consider?
Students applying to Under Armour usually also look at other athletic brands.
- Nikethe largest athletic brand, with summer internships at its Beaverton, Oregon headquartersGuide →
- Adidasglobal sportswear rival with a North America hub in PortlandGuide →
- lululemonathletic apparel brand with a strong retail and design focusGuide →
- VF Corporationowner of The North Face and Vans, with outdoor and lifestyle brand rolesGuide →
- New BalanceBoston-based athletic footwear brand with US manufacturingCareers site
Our sports internships guide for summer 2027 covers teams, leagues and sports brands recruiting now.
FAQ
Can I still apply for a summer 2026 Under Armour internship?
No. The summer 2026 Rookie Program has finished and its reqs are closed. Summer 2027 is open now: Under Armour posted 16 Rookie internships in Baltimore on 28 September 2026, with rolling review and interviews starting in October, so apply on careers.underarmour.com as soon as you can.
When do Under Armour summer 2027 internship applications open?
They're open now. Under Armour posted its 16 summer 2027 Rookie internships on 28 September 2026. Review is rolling, hiring managers begin interviewing in October, and interviews continue for a few months as positions fill, so applying in October gives you the best chance at an interview slot.
How much do Under Armour interns get paid?
The summer 2027 Product Line Management req lists $23 an hour for undergraduate interns and $30 for graduate interns, up from $22 for undergraduates in a 2026 req. The other 2027 reqs don't state pay. All 16 offer relocation assistance for the Baltimore headquarters, which runs hybrid or fully in office.
How long is the Under Armour Rookie Program?
Twelve weeks over the summer, according to Under Armour's Students page, which calls the Rookie Program its flagship US internship. It's based at the Baltimore headquarters, and the 2027 reqs describe a hybrid or fully in-office schedule with relocation assistance. Summer interns typically start around June.
Who is eligible for the Under Armour Rookie Program?
Students in a 4-year undergraduate or graduate program graduating between December 2027 and August 2028, or May and June 2027 graduates who start right after graduating. Fourteen of the 16 reqs also require U.S. work authorization without sponsorship now or later. No GPA minimum is listed on any req.
Do I need a portfolio for an Under Armour internship?
Only for design. The summer 2027 Design (Apparel and Footwear) req says to submit a portfolio link or examples of work to be considered. None of the other 15 placement areas, including product line management, business analytics and supply chain, mentions a portfolio, so focus on your resume and project stories there.
What is the Under Armour internship interview process?
Applications are reviewed on a rolling basis, then selected candidates interview with members of the potential team, starting in October. Earlier cycles also used a recorded HireVue interview with behavioral questions. Under Armour says candidates may be considered for several placement areas and are notified once positions are filled.
Do Under Armour interns get full-time offers?
Under Armour doesn't publish a return-offer or conversion rate. Its Students page says it recruits recent graduates for entry-level roles a few months before their preferred start date, so a Rookie summer puts you in the right place for that hiring, but the program doesn't promise an offer.
Under Armour's summer 2027 Rookie reqs are open, and interviews start this month. Apply now, then use a remote Externship to give your team interview a finished project to talk about.
About the Author
Bifei Wang has spent 17 years focused on human flow and the growth of young professionals, spanning international education, career training and coaching, and recruitment process outsourcing. Over 7 years at Extern, he has had one-on-one sessions with thousands of students exploring careers in consulting, finance, tech, marketing, and data, giving him a firsthand view of how the job market has shifted for early-career professionals and what it actually takes to break in.
