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The Home Depot Multicultural Marketing Strategy Remote Externship

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Market Research
Shape The Home Depot’s brand strategy to reach the next generation of home buyers and enthusiasts.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Overview

The Home Depot recognizes that the face of the nation is changing—which means their customer base is also changing. As the global leader in home improvement, it is imperative for The Home Depot to constantly explore ways to meet its customers where they are. Currently, they want to reach the next generation of home buyers and home enthusiasts. They want to learn how they can shift their thinking to better serve this audience. This can include but is not limited to developing a marketing strategy, messaging approach, creative executions, social media presence and the online and in-store experience.

This externship provides students an exciting opportunity to be part of that strategy by partnering with The Home Depot’s Multicultural Marketing Team. This team aims to grow The Home Depot business by ensuring their brand authentically connects with the unique experiences and needs of multicultural customers. Their goal is to embed multicultural insights and best practices across the marketing organization so their holistic company marketing reflects the customers they serve and the associates who bring it all to life. They are focused on brand building, driving personalization, and delivering value to The Home Depot’s millions of customers.

The Experience

For this externship, you will research customer trends, perceptions, and sentiment among the next generation of home buyers. You will critically analyze the messaging strategy of brands that cater to younger populations and document learnings for The Home Depot. You will also conduct primary customer research to supplement your understanding of demographic sentiment, behavior, and perception of The Home Depot’s brand. Based on your insights, you will recommend a messaging and marketing strategy that can help THD establish a loyal customer base among the next generation of home buyers and enthusiasts.

During this Externship, you will:

  • Become familiar with the mission and objectives of The Home Depot and the Multicultural Marketing Team
  • Learn about terms and concepts in branding and marketing and macro trends among younger generations (Millennials, Gen Z, etc)
  • Conduct comparative analysis of brands that effectively connect with the target demographics
  • Identify best practices in messaging and marketing strategy from leading brands
  • Conduct primary research with customer from target demographics to evaluate brand strategy
  • Create and deliver a compelling presentation showcasing insights and outline recommendations and creative ideas to engage the next generation of home buyers and enthusiasts


Qualifications

We are seeking ambitious sophomores, juniors, and seniors currently enrolled in accredited HBCUs. The strongest applicants will have demonstrated interest in brand strategy, marketing, creative design, communications, and customer insights, as well as leveraging data and insights to shape messaging and marketing strategies.

Students studying advertising, media, communications, and business with a focus on marketing are the best fit for this program, but it is open to all majors.

Overview

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Externship Currently Closed
New applications are not currently being accepted.

Externship Currently Closed

New applications are not currently being accepted.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

$750 Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

This Externship is open to undergraduate Sophomores, Juniors, and Seniors only.

Geographical Eligibility

This Externship is open only to applicants attending Historically Black Colleges and Universities (HBCUs).

Externship Currently Closed
New applications are not currently being accepted.

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About

The Home Depot

Founded in 1978 with approximately 500,000 associates, The Home Depot is the world’s largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service – to our customers, associates, communities and shareholders. That’s what leadership means to us. That's The Home Depot difference. Our culture and success are built on an unwavering loyalty to eight guiding principles: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back and excellent customer service. We live by a simple premise by our founders: Put customer and associates first and the rest will take care of itself.

The Home Depot is not accepting or considering any applications for this Externship through other channels.