Healthcare

Technology

Consulting

Prelude HealthTech Go-To-Market Strategy Externship

NASA roots. Human health impact. Dive into a real-world go-to-market strategy for a life sciences company founded by ex-NASA engineers. Help Prelude break into the clinical trials space and shape the future of healthtech. No experience needed!

8 weeks

Live Sessions Start

November 17, 2025

Start Onboarding Today

Prelude is a 20+ year-old life sciences tech company founded by former NASA engineers. They've already revolutionized veterinary medicine with their clinical trial tech — and now they’re leaping into human health‍‍.

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In this externship, you'd break into the healthtech industry, working on a real Go-To-Market Strategy to help Prelude launch into the human clinical trials space. Think: market segmentation, competitive analysis, launch planning, AND crafting the story that helps them win. 🎯

Project Output

‍

Learn the Industry Landscape: Study the clinical trials ecosystem and how software like Prelude’s supports different roles.
Map the Market: Identify promising customer segments by trial type, size, or sponsor profile using public data sources.
‍Research the Competition: Benchmark top EDC platforms, comparing features and customer types to understand the current landscape.
Shape the Message: Translate Prelude’s strengths into messaging that resonates with sponsors, CROs, and site users.
Build the Go-To-Market Plan: Outline a timeline of marketing and sales actions Prelude can take to break into the human health space.

Get Started with Onboarding Today Before Live Sessions Begin

Start Project Today

This Externship has passed

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Skills You'll Gain

Turn complex market research into focused, strategic insights.

Create value-based messaging frameworks for target customer groups.

Build professional-quality pitch decks using visual storytelling techniques.

Synthesize competitive intel into clear positioning recommendations.

Learn how to align GTM plans with real-world sales and adoption cycles.

Tools Used:

Perplexity, ChatGPT

Your Schedule

8 weeks

Project 1

—

Understand the Industry and Prelude’s Product (Week 1)

Project 2

—

Market Segmentation & Opportunity Identification (Week 2)

Project 3

—

Competitive Benchmarking (Week 3-4)

Project 4

—

Craft the Positioning Strategy (Week 5)

Project 5

—

GTM Roadmap & Launch Plan (Weeks 6–8)

About Prelude Health

At Prelude, we’re on a mission to build powerful tools that simplify clinical research. Our flexible, intuitive EDC platform is designed for complex studies and backed by real, personalized human support. The result? Enterprise results with a boutique feel.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Aria Jelinek

Director of Marketing, Prelude Health

As a marketing leader, I strive to build understanding, deliver customer value, and drive business results. I enjoy connecting the dots between what a product does and why it matters, and I believe that technology is only as good as the impact it has on its users and the world.

I am adept at taking ambiguous, messy problems and breaking them apart into actionable pieces. I love to collaborate and connect with new people, and I value transparency, humor, and opportunities to learn and grow in all aspects of life.

At work and beyond, I am committed to pursuing sustainability, balance, community, and equity.