News Corp: Consumer Insights Externship – Gen AI Features in News Products

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Externs will investigate Gen Z perceptions and preferences around AI personalization in news apps and platforms, comparing them to best-in-class practices from other industries.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
Research and develop an understanding of a given field
Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.

About the Externship

News Corp is seeking motivated, curious, and creative students to join our Consumer Insights Externship, a unique learning and research opportunity exploring how Gen Z users perceive and interact with AI-driven personalization in news products.
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Through this externship, you will gain hands-on experience conducting user research focused on how emerging AI features – like recommendation engines, algorithmic news feeds, and conversational news formats (chatbots and voice assistants) – shape news consumption behaviors and attitudes among younger audiences.
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You will work on a series of guided, just-in-time learning modules and practical projects, building real-world skills in survey research, data analysis, chatbot development, and presentation storytelling.

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What You’ll Do

Externs will investigate Gen Z perceptions and preferences around AI personalization in news apps and platforms, comparing them to best-in-class practices from other industries. You’ll design and deploy a user survey, build a chatbot outreach tool, analyze the results, and present actionable insights to News Corp stakeholders.
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By the end of the externship, you’ll have developed:
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✔ A custom Google Form survey to collect user data
✔ A ManyChat chatbot to engage participants
✔ A professional presentation deck of key findings and recommendations

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Key Skills You’ll Develop

Survey design & data collection (quantitative & qualitative)
Data analysis & insight generation
Chatbot development & conversational UX
Storytelling & visualization for executive presentations
Industry knowledge of AI personalization in media

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Externship Currently Closed
New applications are not currently being accepted.

Apply by August 2, 2025

Submit your application ASAP

Part-time and fully remote

This Externship is a 5-hour-per-week fully remote experience where all meetings and events are recorded.

August 2, 2025

This remote Externship will last 6 weeks.

500

Students who successfully complete their externships will receive their educational stipends at the end of the program

This Externship is open to community college students

This Externship is open to applicants in the U.S.

About

News Corp

News Corp is a global media and information services company with a diverse portfolio of businesses focused on creating and distributing content. It operates across various media sectors including news and information services, digital real estate, book publishing, and subscription video services. News Corp's operations are primarily based in the US, Australia, and the UK, but its content and services reach a global audience.

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What You'll Work On

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