Gen Z shopper browsing Health-Ade kombucha and functional beverages in a grocery store aisle

Consumer Research

Survey Design

Competitive Benchmarking

AI-Assisted Analysis

Health-Ade (Generous Brands) Consumer Behavior & Insights Externship with Health-Ade

A shopper buys kombucha Tuesday, a smoothie Friday. A $1B beverage brand can't explain why. Build the real survey and find the insights that can.

6 weeks

Live Sessions Start

August 31, 2026

Start Onboarding Today

The same shopper sees all 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, Generous Brands, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others.

They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Project Output

‍

Design and Run a Real Survey: Deploy it online and face to face, and collect real responses from at least 20 people.
Analyze What You Actually Collected: Turn raw survey and interview data into real, defensible patterns.
Benchmark the Competition: Map Generous Brands against the biggest names in the category.
Build a Consulting-Style Recommendation: Use the Pyramid Principle to argue your case and end with a real next step.

Get Started with Onboarding Today Before Live Sessions Begin

Join this 6-week Externship with Health-Ade to design real consumer surveys, benchmark the competitive landscape, and deliver insights that drive brand strategy!

Start Project Today

This Externship has passed

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What past Externs have to say

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"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
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Tori Nguyen

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“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

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Richard Wilson

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“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

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Diego Juarez

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Skills You'll Gain

Building a consumer profile and decision-tree hypothesis using the AIDA framework.

Designing and deploying a real survey both online and in person, then analyzing responses from actual interviews.

Running competitive benchmarking against real category leaders to find positioning gaps.

Structuring findings with the Pyramid Principle, the argument framework consulting firms use to brief executives.

Building a stakeholder-ready presentation and a recorded walkthrough, the way brand and insights teams deliver findings.

Working alongside AI as a thought partner throughout, without letting it replace your own judgment on what the data means.

Your Schedule

6 weeks

Project 1

—

Design & Deploy Your Consumer Survey

Project 2

—

Analyze Survey Results & Visualize the Data

Project 3

—

Benchmark the Competition Across the Category

Project 4

—

Build & Present Your Consulting-Style Recommendation

About Health-Ade (Generous Brands)

Generous Brands, formed in 2024, owns a portfolio of premium refrigerated beverage brands built around Bolthouse Farms, Evolution Fresh, and SAMBAZON, with Health-Ade joining as its newest addition, together nearing a billion dollars in retail sales. Health-Ade itself started as a kombucha sold at a farmers market in 2012 before growing into one of the top-selling functional beverage brands in the country.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Lissa Crisp

Consumer Marketing Leader, Generous Brands

Lissa brings over 20 years of consumer-obsessed marketing experience to her role at Generous Brands, the parent company behind Health-Ade Kombucha, Bolthouse Farms, and Evolution Fresh. A specialist in market research, consumer insights, and customer experience, she has built her career on transforming complex consumer data into actionable strategies that drive brand growth.

Known for being dependable, collaborative, and analytical, Lissa thrives on uncovering the "why" behind consumer behavior and translating those insights into business decisions. She holds a degree from the W. P. Carey School of Business at Arizona State University.

Meet Your Host

Get Started Today

Join this 6-week Externship with Health-Ade to design real consumer surveys, benchmark the competitive landscape, and deliver insights that drive brand strategy!

Start Project Today