Gen Z shopper browsing Health-Ade kombucha and functional beverages in a grocery store aisle

Consumer Insights

Survey Design

Consumer Research

Competitive Benchmarking

Data Visualization

AI-Assisted Analysis

Consumer Behavior & Insights Externship with Generous Brands

A shopper buys kombucha Tuesday, a smoothie Friday. A $1B beverage brand can't explain why. Build the real survey and find the insights that can.

6 weeks

Live Sessions Start

August 24, 2026

Start Onboarding Today

The same shopper sees all 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others.

They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Project Output

‍

Design and Run a Real Survey: Deploy it online and face to face, and collect real responses from at least 20 people.
Analyze What You Actually Collected: Turn raw survey and interview data into real, defensible patterns.
Benchmark the Competition: Map Generous Brands against the biggest names in the category.
Build a Consulting-Style Recommendation: Use the Pyramid Principle to argue your case and end with a real next step.

Get Started with Onboarding Today Before Live Sessions Begin

Join this 6-week Externship with Health-Ade to design real consumer surveys, benchmark the competitive landscape, and deliver insights that drive brand strategy!

Start Project Today

This Externship has passed

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What past Externs have to say

Erik Schalk

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"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

Meta Extern

"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
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Maisa Mirza

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“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
at Accenture

Garrett Boyce

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“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

Crafted Capital Externship

“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

Now a CLDP Analyst at
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Skills You'll Gain

Building a consumer profile and decision-tree hypothesis using the AIDA framework.

Designing and deploying a real survey both online and in person, then analyzing responses from actual interviews.

Running competitive benchmarking against real category leaders to find positioning gaps.

Structuring findings with the Pyramid Principle, the argument framework consulting firms use to brief executives.

Building a stakeholder-ready presentation and a recorded walkthrough, the way brand and insights teams deliver findings.

Working alongside AI as a thought partner throughout, without letting it replace your own judgment on what the data means.

Your Schedule

6 weeks

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About Health-Ade (Generous Brands)

Generous Brands, formed in 2024, owns a portfolio of premium refrigerated beverage brands built around Bolthouse Farms, Evolution Fresh, and SAMBAZON, with Health-Ade joining as its newest addition, together nearing a billion dollars in retail sales. Health-Ade itself started as a kombucha sold at a farmers market in 2012 before growing into one of the top-selling functional beverage brands in the country.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Lissa Crisp

Director of Consumer Insights, Generous Brands

Lissa Crisp is Director of Consumer Insights at Generous Brands, where she leads research across the company's full beverage portfolio: Health-Ade, Bolthouse Farms, Evolution Fresh, and Sambazon. She's spent close to 20 years turning consumer data into decisions that actually ship, at companies as different from each other as Caterpillar, Nestle, H-E-B, and SmileDirectClub, running everything from global brand tracking to in-store shopper research to new product innovation.

She didn't plan any of it. She started college pre-med, switched to marketing when that got to be too much, and still felt lost there until one class, Market Research 101, set the direction for her entire career. Twenty years later, she's the person a brand calls to figure out why a customer actually buys what they buy, and she's mentoring this externship because she remembers exactly what it felt like not to have a clear next step.

Meet Your Host

Get Started Today

Join this 6-week Externship with Health-Ade to design real consumer surveys, benchmark the competitive landscape, and deliver insights that drive brand strategy!

Start Project Today