Digital Marketing

Marketing Analytics

Consulting

E-Commerce

Breaking Games E-Commerce Data Analysis & Strategy

Analyze real e‑commerce data from Google Analytics, Meta Ads, and Shopify to uncover what drives clicks and sales. Learn to spot funnel drop‑offs, optimize marketing spend, and craft strategies that boost conversions and revenue.

10 weeks

Starts

November 3, 2025

Start Project Today

What makes one shopper click “buy now” while another abandons their cart?

‍

In this externship, you’ll work with Breaking Games to decode the customer journey behind e‑commerce sales. You’ll dig into real marketing data from Google Analytics, Meta Ads, and Shopify to uncover what drives clicks, conversions, and repeat purchases. Learn how to connect the dots from ad spend to sales, spot drop‑offs in the funnel, and turn insights into strategies that boost revenue. Whether you’re into marketing, data, or just fascinated by online shopping trends, this externship will give you the tools—and the portfolio—to stand out in the digital marketplace.

Project Output

‍

Provide Breaking Games with clear, actionable strategies based on the data analysis, such as optimizing ad targeting, improving website flow, and/or tailoring promotional efforts to enhance sales.

Get Started Today

Join this 10-week externship to get in-depth digital marketing and paid media experience!

Start Project Today

What past Externs have to say

Erik Schalk

Beats by Dre Extern

"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

Meta Extern

"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
Program Manager at Meta

Maisa Mirza

HP Tech Ventures Externship

“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
at Accenture

Garrett Boyce

HP Tech Ventures Externship

“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

Crafted Capital Externship

“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

Now a CLDP Analyst at
JP Morgan Chase & Co

Skills You'll Gain

Connecting the Full Customer Journey:

Analyze how traffic is attracted via Meta Ads and Google Ads, understand how visitors behave once they land on the website through Google Analytics, and evaluate how this traffic converts into sales on Shopify.

Data-Driven Diagnosis:

Identify what marketing channels and campaigns are effective, spot bottlenecks (e.g., high bounce rates, cart abandonment), and uncover growth opportunities (e.g., upselling high-AOV products, retargeting high-intent visitors).

Cross-Platform Insight Synthesis:

Combine data from multiple systems to develop a holistic view of the sales funnel by tracking ad exposure to website engagement to final purchases and pinpoint areas for improvement.

Strategic Recommendations:

Provide the partner company with clear, actionable strategies based on the data analysis, such as optimizing ad targeting, improving website flow, and/or tailoring promotional efforts to enhance sales.

Your Schedule

10 weeks

Project 1

—

Explore How Businesses Drive Online Sales

Project 2

—

Get Hands-On with Online Sales Data

Project 3

—

Analyze Traffic & Engagement from Google Analytics Data

Project 4

—

Measure Paid Ad Campaign Effectiveness

Project 5

—

Break Down Shopify Data to Understand Sales & Conversion Gaps

Project 6

—

Merge & Visualize the E-Commerce Funnel

Project 7

—

Turn Your Findings Into a Growth Strategy & Presentation

About Breaking Games

Breaking Games is the publishing arm of AdMagic—the powerhouse behind hits like Cards Against Humanity and Exploding Kittens. But they’re more than just a traditional publisher. They help invent, test, launch, and distribute both their own games and others’, working across the entire tabletop ecosystem. This externship offers a rare peek behind the scenes of how digital marketing powers the business side of play.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Shari Spiro

CEO

Shari loves being challenged daily to develop and discover new manufacturing, warehouse and fulfillment and tech stack processes. She relishes in the challenges and rewards of putting games and crazy products into Retailers like Target, Barnes and Noble, Wal Mart, etc.and of course online into the hands of consumers through BreakingGames.com, Blackbox.cool and Amazon. International distribution and warehouse business are her specialty.

Get Started Today

Join this 10-week externship to get in-depth digital marketing and paid media experience!

Start Project Today

Additional Externship Opportunities

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What makes one shopper click “buy now” while another abandons their cart?

Project Output

What past Externs have to say

Skills You'll Gain

Your Schedule

About Breaking Games

Shari Spiro

Get Started Today

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