BeReal Product Innovation Externship
In this hands-on externship with BeReal—the app redefining authenticity in social media—you’ll get an inside look at how product decisions get made. You’ll analyze user experiences, benchmark competitors like TikTok and Instagram, brainstorm and prototype new features, test them with peers, and pitch your final proposal. Whether you’re interested in product design, UX research, or strategy, this is your chance to work like a real PM and shape the future of a platform built for real moments.
What if you could design and prototype the next big social feature Gen Z actually wants to use?
In this hands-on product design externship, you’ll step into the role of a product manager—researching user needs, analyzing competitors like TikTok and Instagram, ideating new features, and bringing your ideas to life in Figma. You’ll collaborate, test, and refine your concept before pitching a polished prototype and strategy proposal. It’s a fast-paced, portfolio-building experience designed to help you think like a PM, create like a designer, and stand out in any product interview.
You’ll build real, resume-ready product skills by:
- Mapping the user journey to spot friction and drop-off
- Benchmarking competitors like TikTok, Instagram, and Snapchat
- Prototyping a new feature in Figma or Canva
- Running peer usability tests and analyzing feedback
- Synthesizing your work into a high-impact stakeholder pitch deck
By the end, you’ll have a portfolio project that shows off your UX, strategy, and communication skills—and a deeper understanding of how real PMs make decisions that shape products used by millions.
Project Output
Design a feature aimed at boosting BeReal's monthly active users metric (MAUs) to demo and present to BeReal leadership at the end of the externship.
Project deliverables include:
1) A visual representation of BeReal’s user behavior pattern highlighting common usage habits, motivations, and frustrations of BeReal users
2) A competitor analysis matrix highlighting engagement-driving features and gaps
3) Prototype Flow Map (photo or text storyboard) and Replit Prototype Link (+ README with click path)
4) Focus group test summary report
5) Final feature proposal deck (5–7 slides) presenting the feature, supporting evidence, and rollout plan
Tools you'll use:
Figma
Canva
Join our 8-week Product Management Externship with BeReal and learn how features get built by designing one yourself!
What past Externs have to say
Skills You'll Gain
Your Schedule
Founded in France, BeReal is a fast-growing social app with 40M users worldwide. They’re changing the way people connect—by encouraging users to share a real, unfiltered glimpse of their lives every day. In a landscape dominated by filters and algorithms, BeReal is fighting to let us all be “real” again.. BeReal is betting big on genuine connection—and wants your help in crafting features that stay true to that mission while growing engagement and reach.
Ben Moore
As a seasoned leader in Advertising and Technology at companies like TikTok, Dailymotion, and Walmart, Ben specializes in building and nurturing strategic partnerships that drive revenue growth and product innovation. With over a decade of experience, he's successfully led cross-functional teams to execute large-scale, data-driven strategies that exceed business goals.
Get Started Today
Join our 8-week Product Management Externship with BeReal and learn how features get built by designing one yourself!
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