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Beats by Dre Creative Strategy Externship

Step into the role of a creative strategist for Beats by Dre. Analyze video ads, run consumer research, and build a data-informed creative strategy framework—walking away with a portfolio-ready deliverable.

6 weeks

Live Sessions Start

April 13, 2026

Start Onboarding Today

Step into the role of a junior creative strategist for Beats by Dre. You’ll analyze video ads across TikTok, Instagram, and YouTube, conduct consumer research, and build a creative strategy framework grounded in real platform best practices.

By the end, you’ll develop an original creative concept—walking away with a portfolio-ready deliverable that shows you can turn research into strategy.

Project Output

‍

Develop a comprehensive creative strategy framework for Beats by Dre video advertising, then demonstrate its application through an original creative concept.

‍

Catalog and analyze 20-30 video ads across TikTok, Instagram, and YouTube into a structured, insight-ready repository.
Design and execute a consumer survey to capture real reactions to advertising content, combined with social listening insights.
Build a Creative Strategy Framework including platform best practices, brand creative standards, effectiveness rubric, competitive analysis, and strategic recommendations.
Develop an original creative concept with a creative brief, framework compliance evaluation, and a 5-minute strategic presentation.

‍

By the end of this Externship, externs will have created:

Ad Repository Database (20-30 tagged ads)
Consumer Feedback Report
Creative Strategy Framework Package
Creative Concept Presentation

Get Started with Onboarding Today Before Live Sessions Begin

Join this 6-week Externship to build a real creative strategy for Beats by Dre!

Start Project Today

This Externship has passed

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What past Externs have to say

Erik Schalk

Beats by Dre Extern

"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

Meta Extern

"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
Program Manager at Meta

Maisa Mirza

HP Tech Ventures Externship

“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
at Accenture

Garrett Boyce

HP Tech Ventures Externship

“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

Crafted Capital Externship

“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

Now a CLDP Analyst at
JP Morgan Chase & Co

Skills You'll Gain

Discover and catalog video ads across platforms into a structured, insight-ready repository.

Design and run consumer surveys to capture real reactions to advertising content.

Conduct social listening across Reddit and YouTube to gather organic consumer sentiment.

Synthesize platform best practices into a comprehensive creative strategy framework.

Develop brand-specific creative standards for voice, visual identity, and cultural positioning.

Create evaluation rubrics and scoring systems to assess creative concepts against best practices.

Your Schedule

6 weeks

Project 1

—

Map the Video Ad Landscape

Project 2

—

Run a Consumer Ad Review

Project 3

—

Build the Creative Strategy Framework

Project 4

—

Pitch Your Creative Concept

About Beats by Dr Dre

Beats by Dre, founded in 2006, is a leading audio brand known for its premium headphones, earphones, and speakers. As a company focused on innovation and customer satisfaction, Beats by Dre uses data-driven insights to ensure its products stay ahead of market trends and meet the needs of its global audience.

The Home Depot is not accepting or considering any applications for this Externship through other channels.

Meet Your Host

Camille Barbier

Global Consumer Insights, Beats by Dre

I specialize in providing consumer insights that drive brand strategy and solve business problems. I’m passionate about turning data into engaging stories that combine primary research, social media, and youth / cultural insights.