Market Research
Marketing

Beats by Dre Consumer Behavior & Market Analysis

Work with the Consumer Insights team at Beats by Dre to uncover how top brands understand their audience. Learn to map customer journeys, run surveys, and use AI to turn data into powerful stories—all while building in-demand marketing skills.

8 weeks
Starts
September 29, 2025
Start Project TodayLearn More

In this externship, you’ll explore how Beats by Dre understands its customers and stays ahead of market trends. Using surveys, AI-powered analysis, and real-world consumer data, you’ll uncover what drives buying decisions and brand loyalty. You’ll translate research into insights that help shape marketing, product strategy, and business decisions—gaining experience in the same techniques top consumer brands use.

Project Output

‍

Present your findings on what drives consumers to buy and recommendations for how to drive brand loyalty to senior management at Beats by Dre. 

  • Map customer journeys using frameworks like AIDA, focusing on consumer touchpoints and stages in decision-making.
  • Conduct surveys by analyzing research questions, designing Google Forms, and using AI to enhance question generation, targeting, and survey distribution.
  • Analyze survey responses with a focus on both quantitative (percentages, central tendencies, correlations) and qualitative data, using AI-driven tools for deeper insights.
  • Present insights effectively by creating AI-assisted presentations and dashboards, incorporating data visualizations and tailored reports.

By the end of this Externship, externs will have created:

  • Google Form Survey,
  • ManyChat Chatbot,
  • Gamma Presentation and
  • Claude Artifact Dashboard
Get Started Today

Join our 8-week Externship with Beats by Dre and learn real world marketing skills, AI, and more!

Start Project Today

What past Externs have to say

Erik Schalk
Beats by Dre Extern
"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”
Now a Project Lead
at Rolls-Royce
Tori Nguyen
AT&T Extern
“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”
Became an intern
at AT&T
Richard Wilson
Meta Extern
"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."
Now a Technical
Program Manager at Meta
Maisa Mirza
HP Tech Ventures Externship
“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."
Now an Analyst
at Accenture
Garrett Boyce
HP Tech Ventures Externship
“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”
Now an Analyst at Boston Consulting Group
Diego Juarez
Crafted Capital Externship
“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”
Now a CLDP Analyst at
JP Morgan Chase & Co

Skills You'll Gain

Understanding Market Trends:
Learn how consumer behavior shapes product and marketing decisions.
Survey Creation:
Learn how to create and distribute surveys to gather customer insights.
Data Analysis & Visualization:
Analyze survey results and create visuals that help explain the data.
Market Research:
Use a mix of AI tools and traditional methods to find important patterns in consumer preferences.

Your Schedule

8 weeks
Project 1
—
Learn Why Consumer Insights Matter
Project 2
—
Conduct a Survey to Gather Consumer Insights
Project 3
—
Analyze Consumer Insights
Project 4
—
Synthesize Consumer Insights

About Beats by Dr Dre

Beats by Dre, founded in 2006, is a leading audio brand known for its premium headphones, earphones, and speakers. As a company focused on innovation and customer satisfaction, Beats by Dre uses data-driven insights to ensure its products stay ahead of market trends and meet the needs of its global audience.

The Home Depot is not accepting or considering any applications for this Externship through other channels.
Meet Your Host

Camille Barbier

Sr. Principal at Energy Innovation Capital

I specialize in providing consumer insights that drive brand strategy and solve business problems. I’m passionate about turning data into engaging stories that combine primary research, social media, and youth / cultural insights.

Get Started Today

Join our 8-week Externship with Beats by Dre and learn real world marketing skills, AI, and more!

Start Project Today
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