Marketing

Social Media Marketing

Brand Marketing

Content Marketing

ABU Brand Strategy & Asset Creation Externship

In this externship with Sapphire, the brand agency that represents All Basics Uniforms, you'll create a brand guide and content guideline toolkit across social media channels that becomes your client-ready pitch deck.

4 weeks

Live Sessions Start

January 5, 2026

Start Onboarding Today

Get a sense of what it’s like to work at an agency. Learn brand and campaign strategy from the people behind some of TikTok’s biggest brand wins—mentors include the Head of Agency at TikTok, a creative director whose studio drives $100M+ in revenue for viral campaigns, and a digital influencer known for building community through content. You’ll step into the role of a junior brand strategist to design a full campaign for a real lifestyle brand. You’ll create Instagram grids, script short-form videos, map audience personas, and craft a unified brand voice. Pull it all together into a polished pitch you’d give just like agencies do in bake-offs to win brands and showcase it in your portfolio.

Project Output

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Deliver a client-ready pitch deck that showcases your Instagram designs, campaign strategy, and brand voice systems:

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1) Discover How Brands Build Trust Online: Map personas, define archetypes, and design mood boards to visualize All Basics Uniform’s voice.

2) Shape the Brand’s Instagram Personality: Create a visual identity system with Canva templates, grids, highlight packs, and caption frameworks.

3) Figure Out What Makes Content Go Viral: Compare Instagram and TikTok algorithms, track analytics, and reflect on growth insights.

4) Plan a Creative Social Media Campaign: Design a cross-platform campaign plan with content calendars, KPIs, and iteration strategies for Instagram and TikTok.

5) Pitch Your Brand Playbook: Synthesize all work into a client-ready deck and present your Brand Voice & Content Playbook with Instagram + TikTok assets.

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Get Started with Onboarding Today Before Live Sessions Begin

Create a Brand Voice & Content Strategy in this 4-week Externship

Start Project Today

This Externship has passed

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"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

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“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

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Richard Wilson

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“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

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Diego Juarez

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Skills You'll Gain

Defined and documented a brand voice using persona mapping, archetypes, and tone-of-voice sliders.

Designed Instagram content systems with Canva templates, caption frameworks, grids, and highlight packs.

Scripted and edited TikTok sample videos using trend adoption, hooks, and storytelling structures.

Applied brand voice consistently across Instagram and TikTok to ensure cross-platform identity.

Analyzed algorithm mechanics and performance data from TikTok Creative Center and Instagram Insights.

Built a professional Brand Voice & Content Playbook and pitched it to a brand panel in client-ready format.

Your Schedule

4 weeks

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About All Basics Uniforms

Sapphire is a creative strategy and digital marketing agency that partners with brands to refine their voice, grow across social platforms, and execute campaigns that blend creativity with measurable impact. In this externship, Sapphire collaborates with All Basics Uniforms, a lifestyle and apparel brand built on simplicity, consistency, and everyday authenticity. Externs will act as junior strategists, helping refine All Basics Uniforms' brand voice and design scalable content systems for Instagram and TikTok.

The Home Depot is not accepting or considering any applications for this Externship through other channels.