Marketing

Social Media Marketing

Brand Marketing

Content Marketing

All Basics Uniforms Brand Voice & Content Systems Externship

In this externship with Sapphire, the brand agency that represents All Basics Uniforms, you'll create a brand guide and content guideline toolkit across social media channels that becomes your client-ready pitch deck.

4 weeks

Live Sessions Start

December 8, 2025

Start Onboarding Today

Project Output

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Deliver a client-ready pitch deck that showcases your Instagram designs, campaign strategy, and brand voice systems:

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1) Discover How Brands Build Trust Online: Map personas, define archetypes, and design mood boards to visualize All Basics Uniform’s voice.

2) Shape the Brand’s Instagram Personality: Create a visual identity system with Canva templates, grids, highlight packs, and caption frameworks.

3) Figure Out What Makes Content Go Viral: Compare Instagram and TikTok algorithms, track analytics, and reflect on growth insights.

4) Plan a Creative Social Media Campaign: Design a cross-platform campaign plan with content calendars, KPIs, and iteration strategies for Instagram and TikTok.

5) Pitch Your Brand Playbook: Synthesize all work into a client-ready deck and present your Brand Voice & Content Playbook with Instagram + TikTok assets.

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Get Started with Onboarding Today Before Live Sessions Begin

Create a Brand Voice & Content Strategy in this 4-week Externship

Start Project Today

This Externship has passed

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What past Externs have to say

Erik Schalk

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"Extern played a crucial role in bridging the gap between my formal business education & real-world application. The opportunity to present actionable recommendations to the Head of Customer Insights at Beats by Dre was invaluable, propelling my leadership journey and paving the way for my current role at Rolls-Royce.”

Now a Project Lead
at Rolls-Royce

Tori Nguyen

AT&T Extern

“I credit the Externship as the sole reason I was hired to intern at AT&T. I had never heard of the AT&T internship program and would never have applied to it if I hadn’t gone through the Externship. It allowed me to develop my skills, showcase my work and ultimately stand out so I was awarded the opportunity to interview the CEO of AT&T!”

Became an intern
at AT&T

Richard Wilson

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"The Externship is a great way to introduce students to what it is like to work on a project. I became a lot more data-focused and analytical in my approach. As an industrial engineering major, people questioned how the externship was related to my studies. My journey has shown me that you don’t have to be limited by your major."

Now a Technical
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Maisa Mirza

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“During my venture capital externship, I learned how to use industry-standard metrics and tools like SQL and Tableau to determine startup success potential.This opportunity helped me stand out as a candidate and opened new doors for me - including offers from EY and Accenture."

Now an Analyst
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Garrett Boyce

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“If I hadn’t done a VC externship during term time, I know I’d be spending hours watching YouTube videos just to understand which careers I might enjoy! I don’t think I fully understood the value of an externship till I actually did one and now I want to argue that externships should be a part of the college experience for every student.”

Now an Analyst at Boston Consulting Group

Diego Juarez

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“My Externship really changed my career trajectory. As students, we often chase after Fortune 500 work experiences, but the intimate experience of getting to work with a startup can actually really help you learn a lot and level up what you can bring to the table. My cohort even had the opportunity to speak with the founder of Crafted Capital and learn from his firsthand experience.”

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Skills You'll Gain

Defined and documented a brand voice using persona mapping, archetypes, and tone-of-voice sliders.

Designed Instagram content systems with Canva templates, caption frameworks, grids, and highlight packs.

Scripted and edited TikTok sample videos using trend adoption, hooks, and storytelling structures.

Applied brand voice consistently across Instagram and TikTok to ensure cross-platform identity.

Analyzed algorithm mechanics and performance data from TikTok Creative Center and Instagram Insights.

Built a professional Brand Voice & Content Playbook and pitched it to a brand panel in client-ready format.

Your Schedule

4 weeks

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About All Basics Uniforms

Sapphire is a creative strategy and digital marketing agency that partners with brands to refine their voice, grow across social platforms, and execute campaigns that blend creativity with measurable impact. In this externship, Sapphire collaborates with All Basics Uniforms, a lifestyle and apparel brand built on simplicity, consistency, and everyday authenticity. Externs will act as junior strategists, helping refine All Basics Uniforms' brand voice and design scalable content systems for Instagram and TikTok.

The Home Depot is not accepting or considering any applications for this Externship through other channels.