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Breaking into the Strategy of Entertainment

Wednesday, June 11, 2025
1:00 pm
EST
/
10:00 am
PST

Think you need to be a pop star or producer to break into the music industry? Think again. Whether you’re into data, strategy, or just have a sharp eye for business—there’s space for you behind the scenes.In this session, Brandon McPherson, Head of Global Biz Ops at Warner Music Group, shares how he went from the U.S. Navy to Wall Street to one of the biggest names in entertainment. We’ll unpack what strategy in music really looks like, how the industry’s evolving, and what it takes to carve out your own path—even if you're not coming from a creative background.If you’re curious about where business meets beats, you’ll want to be in the (Zoom) room for this one.

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More Events from Extern

Friday, June 5, 2026
1:00 pm
EST
/
10:00 am
PST
Marketing Careers Panel: High-Impact Marketing Careers Worth Considering
by

Marketing is often interpreted as this broad field within business, but what all does Marketing really entail? Marketing can be extremely quantitative, creative, and play different roles across acquisition, product, and brand. What type of marketing roles are there that you can consider and how do you get there? Can marketers really come from a variety of backgrounds?

Join a candid conversation with a panel of different types of marketers on:

- What are all the types of marketing roles you can consider,

- What their background is,

- How they positioned themselves to land their role, and

- What being a marketer actually means

Members-only event. Registration details to come.