
Think you need to be a pop star or producer to break into the music industry? Think again. Whether you’re into data, strategy, or just have a sharp eye for business—there’s space for you behind the scenes.In this session, Brandon McPherson, Head of Global Biz Ops at Warner Music Group, shares how he went from the U.S. Navy to Wall Street to one of the biggest names in entertainment. We’ll unpack what strategy in music really looks like, how the industry’s evolving, and what it takes to carve out your own path—even if you're not coming from a creative background.If you’re curious about where business meets beats, you’ll want to be in the (Zoom) room for this one.