Beats by Dre In-Store Shopper Insights & Storytelling Externship for Community College Students

This is some text inside of a div block.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.

Overview

In this externship, Community College students will gain hands-on experience conducting in-store customer research for a global consumer brand. From mapping the customer journey and designing interview guides to conducting in-store observations, synthesizing findings, and presenting strategic recommendations, externs will learn how to turn real-world shopper behavior into actionable marketing insights and compelling stories.

Through a series of applied projects, externs will:
  • Map the customer journey and key decision-making touchpoints
  • Design effective interview guides for shoppers and sales reps
  • Conduct in-store interviews and capture field notes with photos and observations
  • Identify insights using thematic analysis, empathy mapping, and the “5 Whys” technique

  • Translate insights into recommendations and communicate them through a professional presentation deck

By the end of this externship, externs will have created a Customer Journey Map, Interview Guide, Field Notes Tracker, Insight Board, and Final Recommendation Deck.

Skills You’ll Build

Hard Skills

  • Qualitative research design

  • Interviewing and structured note-taking

  • Observation and documentation

  • Thematic analysis & synthesis

  • Slide design and presentation

Soft Skills

  • Empathy and active listening

  • Critical thinking and analysis

  • Storytelling and communication

  • Collaboration and role-sharing

  • Adaptability in real-world retail settings

What You’ll Gain

  • A portfolio of professional deliverables (maps, guides, trackers, and presentations) to showcase your research and storytelling skills
  • Direct experience with shopper insights and customer journey analysis in a real-world retail environment
  • Confidence in turning raw data into actionable business recommendations
  • Transferable skills that apply across marketing, product management, and customer experience roles

Externship Currently Closed
New applications are not currently being accepted.

Apply by October 25, 2025

Submit your application as soon as you can

October 27, 2025

Externship Currently Closed
New applications are not currently being accepted.

This is some text inside of a div block.

About

Beats by Dr Dre

Beats by Dre, founded in 2006, is a leading audio brand known for its premium headphones, earphones, and speakers. As a company focused on innovation and customer satisfaction, Beats by Dre uses data-driven insights to ensure its products stay ahead of market trends and meet the needs of its global audience.

Beats is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to Beats separately will adversely affect a student’s application.