Health-Ade Externship via ExternI turn customer data into clear insights to inform product and marketing decisions.
Projects center on consumer behavior analysis, data cleaning, visualization, and insight reports used to shape recommendations.
Cleaned, prepared, and queried transaction data using SQL to support analysis and dashboard development. Analyzed purchasing behavior, peak shopping periods, and top-selling products to identify patterns in customer demand and product performance. Developed an interactive Tableau dashboard and story to identify user behavior patterns and inform data driven business and product decisions.
Analyzed hotel booking and cancellation data to identify key drivers of cancellation risk and patterns in customer booking behavior. Translated analytical findings into actionable recommendations to support marketing strategy, customer experience improvements, and performance monitoring.
I turn customer data into clear insights to inform product and marketing decisions.
I'm Yasmin Navarro, a data analytics–focused student at the University of Texas Dallas. I work with consumer behavior and insights through a Health-Ade externship, and I explore data to explain what customers do and why.
Externships
Consumer Behavior & Insights Externship with Health-Ade
In progress
Experience
Office Manager
Temple Studio · February 2025 – December 2025
InStep Intern
Infosys Limited · June 2023 – August 2023
Education
The University of Texas at Dallas
Master of Science, Business Analytics and Artificial Intelligence · Class of 2026
The University of Texas at Dallas
Bachelor of Science, Business Analytics · Class of 2024
Skills
Cleaned, prepared, and queried transaction data using SQL to support analysis and dashboard development. Analyzed purchasing behavior, peak shopping periods, and top-selling products to identify patterns in customer demand and product performance. Developed an interactive Tableau dashboard and story to identify user behavior patterns and inform data driven business and product decisions.
Analyzed hotel booking and cancellation data to identify key drivers of cancellation risk and patterns in customer booking behavior. Translated analytical findings into actionable recommendations to support marketing strategy, customer experience improvements, and performance monitoring.
Collaborated with Salesforce consultants to analyze documented business challenges across multiple departments, including inventory management and employee performance tracking. Translated departmental requirements into custom Salesforce dashboards designed to address operational issues and improve decision-making. Iteratively refined dashboard solutions over two project sprints, incorporating feedback to improve usability and alignment with stakeholder needs.
✅ Verified by Extern · ⏱️ In progress
The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.
The externship investigated why the same shopper chooses different cold-beverage brands across shopping occasions. The work designed and ran survey research, benchmarked major category competitors, and packaged findings into a consulting-style case. Deliverables included a survey instrument, competitor benchmarks, and an executive briefing.
I ran mixed-methods research and competitive analysis, then translated results into a concise case brief. The list below summarizes the core deliverables I produced during the externship.
