Social Media Strategy & Content Calendar | Bachelor's Capstone Project
Built a full social media strategy from the ground up for an international startup based in Dubai, from content pillars through rollout Defined platform-specific voice and posting cadence across channels, shaping a consistent, on-brand presence Built a structured, launch-aligned content calendar mapping content pillars to publish dates and campaign milestones Researched audience targeting and current digital trends to keep the strategy current and engaging Designed a community engagement approach to build audience connection and keep the brand top-of-mind post-launch