Tiffany Crane portrait
Marketing Strategist at Full Circle Marketplace - The HUB OC

🟢 Open to work

DIGITAL MARKETING • SOCIAL MEDIA • CAMPAIGN STRATEGY

I am a digital marketing professional specializing in social media strategy, content creation, and consumer engagement, with experience in multi-channel campaigns on Instagram, TikTok, and email.

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Work samples

Projects focus on social media content, audience-facing messaging, and brand strategy concepts developed during my TikTok externship and coursework.

  • Gilmore Girls Weekend Experiental Event and Social Media Campaign
    Gilmore Girls Weekend Experiental Event and Social Media Campaign

    Full Circle Marketplace - The HUB OC · Oct 2025

    Gilmore Girls Weekend Experiental Event and Social Media Campaign

    The Gilmore Girls Weekend was an experiential marketing campaign designed to drive event awareness and attendance while creating an immersive, shareable experience. I helped solve the challenge of making the event more engaging through social content, interactive activities, themed signage, and part

    Social Media MarketingContent MarketingCampaign ManagementTrend AnalysisBrand StrategyEvent MarketingPartnershipsCross-functional LeadershipCopywriting
  • Hallmark Thriftmas Weekend - Experiental Event and Social Media Campaign
    Hallmark Thriftmas Weekend - Experiental Event and Social Media Campaign

    Full Circle Marketplace · Dec 2025

    Hallmark Thriftmas Weekend - Experiental Event and Social Media Campaign

    Hallmark Thriftmas Weekend was a holiday experiential marketing campaign designed to encourage local Christmas shopping and position the store as a destination for unique, affordable gifts. The campaign turned a traditional holiday sale into an interactive experience through White Elephant gifts, gi

    Social Media MarketingContent MarketingCampaign ManagementTrend AnalysisBrand MarketingBrand PositioningEvent Marketing

About me

I am a digital marketing professional specializing in social media strategy, content creation, and consumer engagement, with experience in multi-channel campaigns on Instagram, TikTok, and email.

My creativity began long before marketing. Growing up, I spent years taking piano lessons, performing in choirs and musicals, teaching myself guitar, and working as a background actor. In high school, I paired that creative side with a Business Academy education. But my curiosity, and maybe a little rebelliousness, led me to explore social media in college, where I discovered my passion for storytelling, branding, and digital marketing. Today, I bring both creativity and strategy to every project. When I’m not working, you’ll find me bouldering, exploring beauty products, or making crafts.

Experience

Digital Marketing Strategist

Full Circle Marketplace - The HUB OC, Orange, CA · Aug 2025

Supply Chain & Human Resources Intern

Hartwell Corporation, Placentia, CA · Sep 2022 – Mar 2023

Education

California State University, Fullerton

B.A. Business Administration, Marketing Concentration · Class of 2025

Skills

Social media contentBrand strategyAudience messagingMarketing conceptsContent planning
Back to works

Full Circle Marketplace - The HUB OC · Oct 2025

Gilmore Girls Weekend Experiental Event and Social Media Campaign

The Gilmore Girls Weekend was an experiential marketing campaign designed to drive event awareness and attendance while creating an immersive, shareable experience. I helped solve the challenge of making the event more engaging through social content, interactive activities, themed signage, and part

Social Media MarketingContent MarketingCampaign ManagementTrend AnalysisBrand StrategyEvent MarketingPartnershipsCross-functional LeadershipCopywriting

Overview

The Gilmore Girls Weekend was an experiential marketing campaign designed to drive event awareness and attendance while creating an immersive, shareable experience. I helped solve the challenge of making the event more engaging through social content, interactive activities, themed signage, and partnerships, including securing a donut sponsorship for free donut holes.

Gilmore Girls Weekend Experiental Event and Social Media Campaign

What I've accomplished

Led the social media campaign rollout by developing trend-aligned short-form videos, informational content, and carousels; coordinated experiential event elements including signage and interactive “Hidden Kirk” activities; and secured a Donut Star sponsorship providing free donut holes for attendees.

Outcome

The campaign reached 78K users, generated 5.3K interactions, and gained 250+ followers in three days. The event became the highest-grossing event in store history, generating $8K+ in gross sales across 383 transactions with a $20 average ticket size, demonstrating the impact of integrated social and experiential marketing.

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Back to works

Full Circle Marketplace · Dec 2025

Hallmark Thriftmas Weekend - Experiental Event and Social Media Campaign

Hallmark Thriftmas Weekend was a holiday experiential marketing campaign designed to encourage local Christmas shopping and position the store as a destination for unique, affordable gifts. The campaign turned a traditional holiday sale into an interactive experience through White Elephant gifts, gi

Social Media MarketingContent MarketingCampaign ManagementTrend AnalysisBrand MarketingBrand PositioningEvent Marketing

Overview

Hallmark Thriftmas Weekend was a holiday experiential marketing campaign designed to encourage local Christmas shopping and position the store as a destination for unique, affordable gifts. The campaign turned a traditional holiday sale into an interactive experience through White Elephant gifts, giveaways, designer finds, free hot chocolate, and festive photo opportunities.

Hallmark Thriftmas Weekend - Experiental Event and Social Media Campaign

What I've accomplished

Led social media campaign rollout and contributed heavily to event conceptualization, developing interactive holiday activations, gievaways, photo opportunities, and themed experiences. Created the event flyer and promotional content while coordinating the execution of the experiential elements to drive engagement and local holiday shopping.

Outcome

The campaign helped the store compete for holiday shoppers against larger big-box retailers by creating a distinctive, community-focused shopping experience. The combination of holiday promotions, interactive activations, and social content gave customers more reasons to visit, shop for gifts, and engage with the store during the competitive Christmas shopping season.

View all works