TikTok · · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Aspiring Dental Professional and Researcher
I’m Sophia, a predental student at UMass Amherst, eager to blend psychology and dentistry for better patient care.
Works
Discover my projects in community service, research, and my externship, showcasing my evolving skills in dentistry and psychology.
TikTok: Social Media Content & Brand Strategy Externship
About me
I’m Sophia, a predental student at UMass Amherst, eager to blend psychology and dentistry for better patient care.
I'm Sophia Taylor, a driven student pursuing a Bachelor of Science in Psychological and Brain Sciences with a minor in Biology at UMass Amherst. With hands-on experience in community service and research, I'm passionate about making a difference in the field of dentistry and mental health.
Externships
TikTok: Social Media Content & Brand Strategy Externship
TikTok
Experience
Community Service
UMass Amherst International CKI · Sept. 2024 - present
Research fellow
UMass Amherst PROPEL · Sept. 2024 - present
Shadowing under general dentist
Johns Hopkins Aramco healthcare dental hospital, Saudi Arabia · Jan. 2024 - Feb. 2025
Education
University of Massachusetts Amherst - Amherst, MA
Bachelor of Science in Psychological and Brain Sciences, Minor in Biology, Predental · Class of 2026
Harvard Dental Medical School - Cambridge, MA
Certificate: Intro to Dentistry (ASDA program) · Class of 2024
Skills
Conversational ArabicR studioMicrosoft WordMicrosoft ExcelMicrosoft PowerPointDNA isolationPipettingPlate AssayCentrifugeAcid-base titration
Back to works
TikTok
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
During my externship with TikTok, I engaged in developing social media content and brand strategies. I evaluated various TikTok videos to assess their effectiveness in engaging audiences and contributing to brand messaging. This experience deepened my understanding of social media dynamics and the importance of creative content in driving user interaction.
What I'm doing
In this project, I focused on analyzing TikTok content to inform brand strategies. Below are key tasks that highlight my contributions during the externship.
1
Rate Some ABU Tiktoks
I evaluated a selection of TikTok videos to rate their engagement and effectiveness, analyzing elements that resonated with viewers and contributed to brand awareness.
2
Gather Engagement Data with Apify