TikTok · ✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
TikTok Externship via Extern
Social content and brand strategy for TikTok
I create and test short-form content and brand messaging shaped for TikTok trends and audiences.
Work samples
Projects include content planning, format experiments, and brand-aligned messaging developed during a TikTok externship, with an emphasis on trend-aware short-form ideas.
TikTok: Social Media Content & Brand Strategy Externship
About me
I create and test short-form content and brand messaging shaped for TikTok trends and audiences.
I completed a TikTok externship focused on social media content and brand strategy. During the program I worked on content planning, platform-specific formats, and brand-aligned messaging for short-form video campaigns. I write and test ideas suited to TikTok's trends and audience behaviors.
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
MEMBER
The Opportunity Network · June 2023 - Present
MARKETING INTERN
Repurpose Wardrobe · June 2026 - August 2026
MARKETING INTERN
Turbo AI · September 2025 - May 2026
MARKETING INTERN
We Care Act NYC · September 2022 - June 2025
SUMMER INTERN
Pinkerton Foundation · July 2025 - August 2025
MEMBER
Permira Summer Scholar · June 2025 - June2025
VICE PRESIDENT
Debate Team · February 2023 - June 2025
VICE PRESIDENT
National Honors Society · October 2022 - June 2025
MEMBER
Summer Youth Employment Program (SYEP) · July - August, 2022 - 2024
Education
Stony Brook University
BUSINESS MANAGEMENT and PSYCHOLOGY (double major) · Class of 2028
Skills
TikTok content formatsShort-form content planningBrand messaging for socialTrend-aware idea developmentContent experiment design
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The project reviewed Pro Crew Gear's existing digital presence and benchmarked competitor activity on TikTok to shape a creator-facing content strategy. Work included auditing the brand's website and Instagram, mapping competitor formats and performance cues, and compiling research insights to support content recommendations.
What I've accomplished
I audited Pro Crew Gear's digital channels, compared competitor content on TikTok, and summarized research findings into actionable notes for the strategy deliverable.
