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Savannah Grace portrait

I'm Savannah Grace, a content creator and social media manager who knows why people stop scrolling

Psychology-trained storyteller creating social content for brands and creators since 2021, and the voice behind a 38.5K-follower TikTok with 7.3M likes.

Work samples

Content that earns attention and keeps it. Explore my independent commentary channel and brand work where I turn audience behavior into repeatable content strategy.

  • Independent TikTok: @celestialsav

    Personal Project · Nov 2026

    Independent TikTok: @celestialsav

    @celestialsav is my independent TikTok channel for sociocultural commentary and investigative storytelling. I break down cultural moments, online trends, and current events with research and context, turning complex topics into short videos people want to watch, discuss, and share.

    Short-Form VideoStorytellingScriptwritingResearchAudience Growth
  • Freelance Social Media Management

    Freelance (businesses & creators) · Jan 2021

    Freelance Social Media Management

    Since 2021 I've worked independently as a social media manager, creating content for small businesses and creators. Each client needs a presence that sounds like them, reaches the right people, and turns casual scrollers into an engaged audience. My job is to figure out who that audience is and what

    Content StrategySocial Media ManagementBrand Voice & Tone StrategyCopywritingShort-Form Video

About me

Psychology-trained storyteller creating social content for brands and creators since 2021, and the voice behind a 38.5K-follower TikTok with 7.3M likes.

I'm Savannah, a content creator and social media manager based in Philadelphia. My B.S. in Psychology from Stevenson University shapes how I work: every post starts with a question about the audience, not the algorithm. As an independent social media manager, I create content for businesses and creators. On my own channel, @celestialsav, I publish research-driven commentary on culture and current events, and I treat every video as a lesson in what makes people stop, watch, and share.

Externships

Social Media Coordinator Externship with Breaking Games

In progress

Experience

Social Media Manager

Binge Theory · Feb 2021

Education

Stevenson University

B.S. in Psychology · Class of 2018

Skills

Content StrategySocial Media ManagementShort-Form VideoStorytellingScriptwritingAudience PsychologyPerformance AnalysisTrend AnalysisCommunity ManagementCopywriting
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Independent TikTok: @celestialsav

@celestialsav is my independent TikTok channel for sociocultural commentary and investigative storytelling. I break down cultural moments, online trends, and current events with research and context, turning complex topics into short videos people want to watch, discuss, and share.

Short-Form VideoStorytellingScriptwritingResearchAudience Growth

Overview

@celestialsav is my independent TikTok channel for sociocultural commentary and investigative storytelling. I break down cultural moments, online trends, and current events with research and context, turning complex topics into short videos people want to watch, discuss, and share.

Independent TikTok: @celestialsav

What I've accomplished

I run the full content cycle solo: picking topics, researching sources, scripting hooks, filming, editing, and publishing. I study each video's performance and comment section to learn what holds attention, then refine my openings, pacing, and story structure. I also engage with viewers to build a community around thoughtful conversation.

Outcome

Grew the channel organically to 38.5K followers and 7.3M likes as a one-person operation. My top three videos have earned 14.4M+ views combined (5.3M, 5.2M and 3.9M), with average watch times of up to 45 seconds. It shows I can find an audience for nuanced, research-heavy topics and keep them watching.

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Back to work

Freelance Social Media Management

Since 2021 I've worked independently as a social media manager, creating content for small businesses and creators. Each client needs a presence that sounds like them, reaches the right people, and turns casual scrollers into an engaged audience. My job is to figure out who that audience is and what

Content StrategySocial Media ManagementBrand Voice & Tone StrategyCopywritingShort-Form Video

Overview

Since 2021 I've worked independently as a social media manager, creating content for small businesses and creators. Each client needs a presence that sounds like them, reaches the right people, and turns casual scrollers into an engaged audience. My job is to figure out who that audience is and what will make them stop, watch, and act.

What I've accomplished

I plan and produce content from concept to post: shaping each client's brand voice, writing captions and scripts, creating short-form video and graphics, and keeping a consistent posting schedule. I track how posts perform, study what resonates, and adjust strategy, drawing on my psychology background to understand why audiences respond the way they do.

Outcome

Clients get a clear, consistent voice online and content built around their audience instead of guesswork. Five years of this work taught me to spot patterns quickly, adapt to each platform and brand, and treat every post as a test that makes the next one sharper.

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✅ Verified by Extern · ⏱️ In progress

Social Media Coordinator Externship with Breaking Games

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The work examined pairs of real social posts for Breaking Games, identifying why some posts performed better than others. The student analyzed four hit-flop pairs, extracted recurring content patterns, and summarized those patterns in a format tailored to Breaking Games' internal review process.

Social Media Coordinator Externship with Breaking Games

What I've accomplished

I reviewed four hit/flop post pairs, diagnosed performance gaps, and produced three repeatable content patterns plus concrete fixes and a short mood approach for video content.

Project breakdown

I reviewed four hit/flop post pairs, diagnosed why each hit outperformed its counterpart, and recommended concrete fixes and three repeatable patterns (lead with audience, show the experience, sell the outcome) that explained the performance gaps.

Google Docs
Access
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