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Rebekah Rajadurai portrait

Aspiring Product Professional

I'm passionate about turning consumer insights into impactful products. Let's explore the intersection of psychology and marketing together.

Work samples

Explore my journey through innovative projects, including a hands-on externship that deepens my understanding of consumer insights and marketing strategies.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Jul 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills
  • L’Oréal Brandstorm
    L’Oréal Brandstorm

    Co-developed an innovative fragrance-infused jewelry concept using AI-assisted research and consumer insight mapping to identify untapped luxury beauty whitespace. Leveraged AI tools to support product positioning, concept development, and go-to-market strategy, focusing on target audience and merchandising potential.

    AI tools

About me

I'm passionate about turning consumer insights into impactful products. Let's explore the intersection of psychology and marketing together.

I am an aspiring product professional with a focus on consumer behavior and market analysis. Currently enhancing my skills through hands-on experiences, I aim to strengthen my resume and competitiveness in the job market.

Externships

AI-Powered Career Sprint: Unlock Your Dream Job

Extern

Experience

Digital Marketing Fellow (part-time, remote)

COOP Careers · August 2026 - Present

Consumer Behavior & Market Analysis Extern (part-time, remote)

Beats By Dre · January 2026 - July 2026

Beauty Advisor (part-time)

Sephora · September 2025 - January 2026

Associate Technical Product Analyst

Visa · August 2024 - January 2025

Associate Technical Product Analyst Intern

Visa · May 2023 - August 2023

Education

Loyola Marymount University

Bachelor of Science in Information Systems & Business Analytics | Minor in Computer Science · Class of 2024

Google Analytics Certification

Certification · Class of 2026

Inside LVMH Certification | Creation & Branding; Retail & Client Experience

Certification · Class of 2026

Skills

Consumer BehaviorMarket AnalysisSurvey DesignAI ToolsMarketing Strategy

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The externship produced a set of consumer-research artifacts for premium headphones, including an interactive pain-point chart, an AIDA-based customer journey map, a 10-question survey with live links, and analysis from 20 responses. The work combined AI-assisted question refinement, quantitative charts, coded qualitative themes, a Claude data dashboard, and a Gamma slide deck, finished with a

Beats by Dre Consumer Behavior & Market Analysis Externship

What I've accomplished

I delivered an integrated consumer-research package: an interactive Replit pain-point dashboard plus PNG mockup, an AIDA customer journey map, a live 10-question survey with ManyChat and Google Form flows, a quantitative and qualitative analysis of 20 responses, and a Gamma deck plus Claude dashboard with a Loom summary video.

Project breakdown

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L’Oréal Brandstorm

Co-developed an innovative fragrance-infused jewelry concept using AI-assisted research and consumer insight mapping to identify untapped luxury beauty whitespace. Leveraged AI tools to support product positioning, concept development, and go-to-market strategy, focusing on target audience and merchandising potential.

AI tools
View all work

LMU Senior Capstone Project

Led a 9-person cross-functional team across engineering, design, and data to build a centralized alumni outreach tool, improving engagement for 200+ ISBA students. Utilized SQL, Python, and APIs to extract, filter, clean, and join large datasets to power platform reporting. Developed interactive Figma prototypes and presented data-driven strategic walkthroughs to faculty leadership.

SQLPythonAPIsFigma
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LMU ISBA Society | Head of Finance

Managed budgeting, financial tracking, monthly reporting, and reimbursements. Supported planning and execution of student initiatives, including a Datathon, contributing to increased student engagement within the ISBA program.

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✅ Verified by Extern · ⏱️ In progress

AI-Powered Career Sprint: Unlock Your Dream Job

In just three weeks, the AI-Powered Career Sprint gives you the edge every ambitious student dreams of—turning externship experience into resume gold, building an AI-optimized CV and cover letters, sending outreach that actually gets replies, and walking into interviews with confidence. This isn’t theory, it’s a fast-track system where you’ll see real traction, real conversations, and a clear path to your dream job.

Overview

This externship produced AI-optimized job-search materials and practice workflows over a three-week sprint. The work combined automated CV and cover letter generation, outreach messaging, and interview practice into a repeatable process. Deliverables included tailored resume text, outreach templates, and mock-interview practice artifacts.

AI-Powered Career Sprint: Unlock Your Dream Job

What I've accomplished

I completed a focused sprint that produced AI-refined job materials and practice artifacts, then iterated on messaging and interview responses based on simulated feedback.

Project breakdown

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