TikTok · Jul 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
RCMarketing Student
RC
Marketing student focused on social media and brand strategy
I create social content and brand plans with a focus on TikTok-style short-form formats and audience growth.
Work samples
Projects include a TikTok externship where I developed social content approaches and brand-aligned strategy for short-form platforms.
TikTok: Social Media Content & Brand Strategy Externship
About me
I create social content and brand plans with a focus on TikTok-style short-form formats and audience growth.
I am Raymone Cotto, a Marketing student at the University of Houston. I work on social media content and brand strategy, including a TikTok externship focused on content and audience approaches for short-form platforms.
Externships
TikTok: Social Media Content & Brand Strategy Externship
TikTok
Experience
Social Media Content Creator & Strategist
Self-Managed · January 2024 - Present
Doritos College Brand Ambassador · August 2023 - May 2027
The Shade Room Teens · June 2026 - July 2026
Extern · May 2026 - July 2026
Social Media Intern
EvolveZ Agency · March 2025 - June 2025
Education
C.T. Bauer College of Business, University of Houston
Bachelor’s Degree in Marketing & Management | Online Program · Class of 2027
Skills
Social media contentBrand strategyTikTok content formatsAudience engagementMarketing fundamentals
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The work produced a mini brand kit, a TikTok template pack, an Instagram experiment plan, and a 10-slide brand pitch for All Basics Uniforms. Deliverables included a one-line brand promise with three pillars, reusable Canva templates for TikTok, A/B experiment plans comparing video approaches, and a synthesized brand playbook with content series and testing ideas.
Loom
WatchWhat I've accomplished
I delivered a coherent brand playbook for ABU that combined a one-line promise and three pillars, a Canva TikTok template pack, a two-variant Instagram experiment plan, and a 10-slide pitch with content series and A/B test ideas.