PNMarket Strategy & Analytics
Priyankaa Nigam portrait

Marketing & Analytics Student | Brand Strategy & Digital Content

I turn audience and business insights into clear strategies, content, and practical solutions.

Work samples

This portfolio features three externship projects spanning social media and brand strategy, supply-chain document intelligence, and operations. Explore the work and deliverables from each

  • Pfizer Supply Chain Document Processing Externship
    Pfizer Supply Chain Document Processing Externship
    Pfizer logo

    Pfizer · Apr 2026 · ✅ Verified by Extern

    Pfizer Supply Chain Document Processing Externship

    Prototype AI-powered document intelligence with Pfizer—using OCR, LLMs, and RAG to automate real enterprise PDF workflows and build a standout portfolio project.

    AI & MLPythonDocument IntelligencePresentation Skills

About me

I turn audience and business insights into clear strategies, content, and practical solutions.

I am a third-year Business Information Management student at the University of California Irvine, with interests spanning digital marketing, brand strategy, consumer insights, and business analytics. My experience includes producing social media videos, developing marketing strategies, researching customer experience, and building analytical dashboards. I enjoy projects that combine creativity and analytical thinking, whether that means developing content to engage an audience or using data to uncover business insights.

Externships

Pfizer Supply Chain Document Processing Externship

Completed · Apr 2026

Experience

Event and Outreach Coordinator

OC Mentors · Aug 2026

Education

University of California Irvine

B.S. Business Information Management · Class of 2028

Skills

Document ProcessingSocial Media StrategyBrand StrategyCompetitive AnalysisA/B TestingBrand PositioningCampaign ManagementConsumer ResearchDashboard DesignData VisualizationDigital MarketingGoogle AnalyticsMarketing AnalyticsPersona DevelopmentSentiment AnalysisTableau

✅ Verified by Extern

Pfizer Supply Chain Document Processing Externship

Prototype AI-powered document intelligence with Pfizer—using OCR, LLMs, and RAG to automate real enterprise PDF workflows and build a standout portfolio project.

AI & MLPythonDocument IntelligencePresentation Skills

Overview

The work prototyped an end-to-end document intelligence pipeline for pharmaceutical supplier documentation, combining OCR, text extraction, classification, RAG retrieval, and a user-facing chatbot. Deliverables included cleaned text files, OCR comparisons, extraction notebooks with bounding boxes, RAG configurations and metrics, JSON page-level metadata, and a Gradio Q&A demo. The final

Pfizer Supply Chain Document Processing Externship

What I've accomplished

I delivered a complete prototype pipeline that extracted and classified pages, compared OCR engines, produced cleaned and structured text, implemented hybrid RAG retrieval with reranking, built a Gradio Q&A interface, and reported retrieval metrics including Recall@K and answer accuracy.

Project breakdown

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✅ Verified by Extern

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The work evaluated discovery research on ABU and its competitors, then produced a Brand Strategy document that defined a brand promise, pillars, voice, two target personas, three TikTok media frameworks, and sample hooks. Mood-board slides aligned visuals to each framework, and those creative assets were converted into three TikTok videos and adapted Instagram posts.

TikTok: Social Media Content & Brand Strategy Externship
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What I've accomplished

I produced a Brand Strategy document with promise, pillars, voice, two target personas, three TikTok media frameworks and sample hooks; created mood-board slides; made three TikTok videos with peer and AI iterations; adapted Instagram assets including two Reels and three image posts; and completed a pitch deck with recorded presentation.

Project breakdown

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✅ Verified by Extern

Amazon Operational Strategy & People Analytics Externship

Imagine shaping how AMAZON — yes, THE Amazon — welcomes and keeps its workforce. Every year, Amazon loses billions because new hires leave before Day 90. You’re going to fix that. In this externship, you’ll web scrape real-world employee reviews from across the web, extract actionable insights, and design persona-driven strategies to help Learning Ambassadors connect smarter, faster, and more humanely. It’s part research, part strategy—and all about learning how people data drives big decisions.

Data AnalysisPythonStrategyOperations

Overview

The externship analyzed employee feedback and operational context for Amazon fulfillment centers, focusing on factors that affect new-hire retention within the first 90 days. The work combined scraped employee reviews with operational research to map how fulfillment center processes and roles interact with onboarding and early attrition.

Amazon Operational Strategy & People Analytics Externship

What I've accomplished

I produced a CSV-style workforce roster that listed each role's responsibilities, close collaborators, and common tools, clarifying duties and handoffs across the fulfillment center workforce.

Project breakdown

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