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Researcher focused on Gen Z trends and consumer behavior

I turn qualitative and quantitative findings about Gen Z into clear insights that inform product and marketing decisions.

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Work samples

Projects include research-led briefs from the Pinterest GenZ Consumer Behavior externship, focused on patterns in attitudes, language, and product use among Gen Z.

  • Undergraduate Thesis — Emotional Branding as a Market Strategy
    Undergraduate Thesis — Emotional Branding as a Market Strategy

    Designed and executed an independent mixed-methods market research study examining how emotional branding influences consumer trust, purchase behavior, and brand loyalty. Developed research methodology, survey design, and analytical framework, collecting quantitative data from 107 consumers and qualitative insights through 6 industry interviews. Synthesized research findings into strategic recommendations that strengthened brand positioning, customer retention, and communication strategies through evidence-based consumer insights. Presented a comprehensive 20,000-word research report translating complex consumer data into actionable business recommendations.

  • Explurger — U.S. Market Entry Strategy Consultant
    Explurger — U.S. Market Entry Strategy Consultant

    Conducted consumer research, audience segmentation, and competitive analysis to evaluate market opportunities for U.S. expansion. Analyzed consumer needs and behavioral trends to develop insight-driven recommendations supporting customer acquisition and brand positioning. Presented strategic recommendations through executive-style presentations supported by market data and consumer research findings.

About me

I turn qualitative and quantitative findings about Gen Z into clear insights that inform product and marketing decisions.

I am Nallely Diaz. I have some professional experience and recently completed the Pinterest GenZ Consumer Behavior externship. I explore how Gen Z thinks about products and culture and translate research into clear, usable insights for design and marketing teams.

Externships

Pinterest - GenZ Consumer Behavior Externship

Pinterest

Experience

Marketing Associate

True Stance Inc. · May 2025 – Aug 2025

Social Media Marketing Intern

Scoreboard Media · Sep 2024 – Feb 2025

Education

Hult International Business School

Bachelor of Business Administration (Marketing) · Class of 2025

Skills

Gen Z consumer researchQualitative researchInsight writingResearch framing and question designReport synthesis
Back to work

Undergraduate Thesis — Emotional Branding as a Market Strategy

Designed and executed an independent mixed-methods market research study examining how emotional branding influences consumer trust, purchase behavior, and brand loyalty. Developed research methodology, survey design, and analytical framework, collecting quantitative data from 107 consumers and qualitative insights through 6 industry interviews. Synthesized research findings into strategic recommendations that strengthened brand positioning, customer retention, and communication strategies through evidence-based consumer insights. Presented a comprehensive 20,000-word research report translating complex consumer data into actionable business recommendations.

View all work
Back to work

Explurger — U.S. Market Entry Strategy Consultant

Conducted consumer research, audience segmentation, and competitive analysis to evaluate market opportunities for U.S. expansion. Analyzed consumer needs and behavioral trends to develop insight-driven recommendations supporting customer acquisition and brand positioning. Presented strategic recommendations through executive-style presentations supported by market data and consumer research findings.

View all work
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Dolce & Gabbana — China Re-Entry Strategy Consultant

Conducted market and consumer perception research to evaluate brand recovery opportunities within the Chinese luxury market. Assessed consumer sentiment, competitive positioning, and communication strategies to develop recommendations for rebuilding trust and long-term growth. Delivered research-backed recommendations through client-focused presentations emphasizing strategic decision-making.

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Tiger Advisory — Brazil Expansion Strategy Consultant

Researched market conditions, consumer behavior, and competitive dynamics to evaluate Brazil as a strategic expansion opportunity. Synthesized market intelligence into recommendations for market positioning, customer engagement, and long-term business growth. Collaborated within consulting teams to deliver research findings through executive presentations and strategic reports.

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