Nakul Patel portrait
Marketing Coordinator

🟢 Open to work

Marketing Strategist | BBA '27 | Beats by Dre Alum (Top 10%) | Open to Texas Roles

BBA Marketing '27 @ Georgia Southern. Grew campus rec's Instagram +1,811% in one semester; Top 10% in Beats by Dre's consumer externship. Relocating to Texas available January 2027.

View my workAbout me

Work samples

Campaigns, case studies, and consumer research for real brands Beats by Dre, Georgia Southern CRI, and marketing breakdowns published on LinkedIn. Real work, measurable results.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Mar 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Top performerData AnalysisMarket ResearchPresentation Skills
  • Heads Up: Know Before the Roar — Golden State Warriors Early Talent Competition
    Heads Up: Know Before the Roar — Golden State Warriors Early Talent Competition

    The Career Accelerator · Oct 2026

    Heads Up: Know Before the Roar — Golden State Warriors Early Talent Competition

    Individual submission for the Golden State Early Talent Competition, a real business challenge from the organization behind the Warriors, Valkyries, and Chase Center: how could AI make the fan experience more engaging, inclusive, and memorable? I pitched "Heads Up," an opt-in app feature that learns

About me

BBA Marketing '27 @ Georgia Southern. Grew campus rec's Instagram +1,811% in one semester; Top 10% in Beats by Dre's consumer externship. Relocating to Texas available January 2027.

When I'm not working, I'm usually hanging out with friends, trying new restaurants and bakeries, hitting the gym, or watching movies. Health and fitness are a huge part of my life working at a campus recreation center means I get to live that passion every day while helping students feel welcome. I'm always down to talk pop culture, especially what makes a great film or campaign stick with people. What's next: I'm relocating to Texas in January 2027, open to Marketing Coordinator, Campaign Strategy, and Entertainment Marketing roles. I'd love to connect with anyone hiring in marketing there.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Completed · Mar 2026

Experience

Social Media Marketing Specialist

Georgia Southern University · Aug 2026

Digital Marketing Fellowship

The Global Career Accelerator · Aug 2026

Student Assistant - CRI - Recreation & Wellness Facility Attendant

Georgia Southern University · May 2026

Global Ambassador

Extern · Apr 2026

Beats by Dre Consumer Behavior & Market Analysis Externship

Extern · Jan 2026 - Mar 2026

Sports, Advertising, Marketing, and Sales Planner Intern

Sports Media Inc · Oct 2025 - Jan 2026

Sales Associate

GNC · Mar 2025 - Sep 2025

Education

Georgia Southern University

Bachelor of Business Administration - BBA, Marketing · Class of 2027

Savannah Christian Preparatory School

High School Diploma · Class of 2023

Skills

Consumer behavior researchSurvey designAI-assisted data analysisCreative advertising strategyMarket analysisSocial Media MarketingContent MarketingA/B TestingGoogle AnalyticsBrand StrategyConsumer ResearchMarket ResearchCommunity ManagementCopywriting
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Beats By Dre · Mar 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

Awarded Top Performer (top 10% of cohort) by Beats by Dre. Analyzed quantitative and qualitative consumer survey data to uncover purchasing trends and brand perception insights, then translated findings into dashboards, visual reports, and a final strategy presentation with actionable recommendations for audio product marketing.

Beats by Dre Consumer Behavior & Market Analysis Externship
Google Docs
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What I've accomplished

Built an end-to-end consumer research workflow: designed and deployed surveys, mapped customer pain points across the buyer journey, visualized results in dashboards, and delivered a stakeholder presentation with strategic recommendations on brand positioning and growth in the audio industry.

Top performer

Project breakdown

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The Career Accelerator · Oct 2026

Heads Up: Know Before the Roar — Golden State Warriors Early Talent Competition

Individual submission for the Golden State Early Talent Competition, a real business challenge from the organization behind the Warriors, Valkyries, and Chase Center: how could AI make the fan experience more engaging, inclusive, and memorable? I pitched "Heads Up," an opt-in app feature that learns

Overview

Individual submission for the Golden State Early Talent Competition, a real business challenge from the organization behind the Warriors, Valkyries, and Chase Center: how could AI make the fan experience more engaging, inclusive, and memorable? I pitched "Heads Up," an opt-in app feature that learns each fan's sensory triggers and sends discreet alerts before loud arena moments.

Heads Up: Know Before the Roar — Golden State Warriors Early Talent Competition

What I've accomplished

Researched autism prevalence (1 in 31 U.S. children, per the CDC) and found the gap: 21 NBA teams offer sensory rooms and kits, but nothing warns fans BEFORE the noise hits. Built the full pitch deck problem, AI solution, before/during/after fan journey, and a first test: one homestand, one seating section, 50-100 families.

Outcome

Published the pitch on LinkedIn (1,100+ impressions), framing accessibility as both inclusion and revenue: fans with sensory needs attend more, stay longer, and come back. Defined success metrics: opt-in rate, alert helpfulness ratings, comfort scores, and repeat attendance.

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Personal Project · Jul 2026

Spider-Man: Brand New Day — Campaign Breakdown

Independent marketing analysis of Sony Pictures' unconventional rollout for Spider-Man: Brand New Day a QR-code scavenger hunt trailer drop across NYC, LA, and London, a walk-through replica of Peter Parker's apartment, a Messi World Cup crossover, and a free suit in Marvel's Spider-Man 2. Researche

Overview

Independent marketing analysis of Sony Pictures' unconventional rollout for Spider-Man: Brand New Day a QR-code scavenger hunt trailer drop across NYC, LA, and London, a walk-through replica of Peter Parker's apartment, a Messi World Cup crossover, and a free suit in Marvel's Spider-Man 2. Researched, wrote, and designed the full breakdown as a 9-slide LinkedIn carousel.

Spider-Man: Brand New Day — Campaign Breakdown

What I've accomplished

Analyzed the campaign across four touchpoints out-of-home, experiential, celebrity, and gaming and mapped each one to a consumer psychology principle: scarcity (fans had to find the QR codes), exclusivity (insider-access apartment walkthrough), surprise (nobody expected Messi), and belonging (wearing the suit makes you part of the story).

Outcome

Published on LinkedIn to an audience of marketers and film fans, with the core takeaway for anyone in marketing: make people work a little, treat surprise as a strategy, and meet fans where they already are gaming, soccer, and city streets, not just Instagram ads.

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Personal Project · Mar 2026

From Polished to Playful — Apple MacBook Neo Gen Z Case Study

Marketing case study analyzing Apple's dual pivot for the MacBook Neo: wiping its 7.6M-follower TikTok account to relaunch with absurdist, meme-adjacent content and comment-first community building, while pricing the Neo at $599 half the entry MacBook Air to capture price-conscious Gen Z students an

Overview

Marketing case study analyzing Apple's dual pivot for the MacBook Neo: wiping its 7.6M-follower TikTok account to relaunch with absurdist, meme-adjacent content and comment-first community building, while pricing the Neo at $599 half the entry MacBook Air to capture price-conscious Gen Z students and first-time Apple buyers.

From Polished to Playful — Apple MacBook Neo Gen Z Case Study

What I've accomplished

Researched the market gap behind the strategy: Macs were only 10% of Apple's hardware revenue with 14.8% PC market share, and Apple had zero presence in the sub-$1K segment (27% of US retail PC sales). Analyzed the comment-activation play (76% of users feel commented-to brands are part of their community) and the lifetime-value logic of trading margins for ecosystem loyalty.

Outcome

Documented the outcome: 800,000 new followers and 11 million engagements within 14 days of the relaunch. Published the case study on LinkedIn with the takeaway for brand marketers platform-native, two-way content outperforms polished broadcast advertising with younger audiences.

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LinkedIn

Integrated Marketing Communications Strategies - Certificate

Overview

Integrated Marketing Communications Strategies - Certificate
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Semrush Academy

Getting Started with Semrush - Certificate

Overview

Getting Started with Semrush - Certificate
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Stukent

Stukent Digital Marketing Simternship® Classic - Certificate

Overview

Stukent Digital Marketing Simternship® Classic - Certificate
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LinkedIn

Creative Content Strategy: Bite-Size Lessons for Digital Brands - Certificate

Overview

Creative Content Strategy: Bite-Size Lessons for Digital Brands - Certificate
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HubSpot Academy

SEO - Certificate

Overview

SEO - Certificate
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Google Analytics

Google Analytics - Certificate

Overview

Google Analytics - Certificate
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Coursera

Digital Business Marketing with Easil - Certificate

Completed a hands on project focused on using Easil to digitally promote and advertise a business on social media. Gained experience designing Facebook ads and Facebook covers using the free version of Easil, editing and incorporating photos into digital advertisements, creating a simple business lo

Overview

Completed a hands on project focused on using Easil to digitally promote and advertise a business on social media. Gained experience designing Facebook ads and Facebook covers using the free version of Easil, editing and incorporating photos into digital advertisements, creating a simple business logo, and customizing design templates. Developed practical graphic design skills while navigating the

Digital Business Marketing with Easil - Certificate
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Coursera

Use Canva to Design Digital Course Collateral - Certificate

Completed a project creating digital course collateral using Canva. Designed a course promo graphic, checklist, worksheet, fillable PDF, and certificate of completion while applying cohesive color schemes and design elements. Built intermediate to advanced Canva skills for professional, value-added

Overview

Completed a project creating digital course collateral using Canva. Designed a course promo graphic, checklist, worksheet, fillable PDF, and certificate of completion while applying cohesive color schemes and design elements. Built intermediate to advanced Canva skills for professional, value-added online course materials.

Use Canva to Design Digital Course Collateral - Certificate
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Coursera

Google Ads for Beginners - Certificate

Completed a beginner-level Google Ads project by creating an account and setting up a full campaign structure. Built ad groups, conducted keyword research, applied audience targeting, and wrote ads. Learned to use Google Ads tools and settings to optimize campaigns for performance and profitability.

Overview

Completed a beginner-level Google Ads project by creating an account and setting up a full campaign structure. Built ad groups, conducted keyword research, applied audience targeting, and wrote ads. Learned to use Google Ads tools and settings to optimize campaigns for performance and profitability.

Google Ads for Beginners - Certificate
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