MMPerformance Marketer
maryam muzaffar portrait

Senior student focused on e-commerce data and strategy

Fourth-year bachelor’s student who completed a Breaking Games externship in e-commerce data analysis and strategy.

Work samples

Portfolio of work from the Breaking Games externship, showing data analysis and strategic recommendations for e-commerce scenarios completed during my senior year.

  • Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games logo

    Breaking Games · Nov 2026 · ✅ Verified by Extern

    Breaking Games E-Commerce Data Analysis & Strategy Externship

    A Breaking Games externship focused on analyzing e-commerce and marketing data to identify where shoppers drop off and which levers influence purchases.

    Digital MarketingSalesPresentation Skills

About me

Fourth-year bachelor’s student who completed a Breaking Games externship in e-commerce data analysis and strategy.

I am Maryam Muzaffar, a fourth-year bachelor's student preparing to start my career. I completed the Breaking Games E-Commerce Data Analysis & Strategy externship and I focus on data analysis and strategy work related to e-commerce projects.

Externships

Breaking Games E-Commerce Data Analysis & Strategy Externship

Completed · Nov 2026

Experience

Marketing Consultant | Freelance

Dareechay (Islamic Home Décor Brand) — Client Project

Digital Marketing Programme | Remote

Heathrow Airport

Performance Marketer | Freelance

Meta Ads Campaign Management — Client Project

Social Media Strategist | Self-Managed

Personal Brand Growth — Health & Nutrition

Education

University of Lahore

Bachelor of Science in Diet & Nutritional Sciences (Ongoing) · Class of 2027

Skills

E-commerce data analysisStrategy formulation for e-commerceData-driven recommendationsProject work from an externship setting

✅ Verified by Extern

Breaking Games E-Commerce Data Analysis & Strategy Externship

A Breaking Games externship focused on analyzing e-commerce and marketing data to identify where shoppers drop off and which levers influence purchases.

Digital MarketingSalesPresentation Skills

Overview

The project examined marketing and sales data from a Breaking Games e-commerce environment. The work combined Google Analytics, Meta Ads, and Shopify data to map user journeys and quantify drop-off points. Analyses compared traffic sources, conversion funnels, and purchase behavior to identify actionable patterns.

Breaking Games E-Commerce Data Analysis & Strategy Externship
Google Docs
Access

What I've accomplished

I mapped a complete buying journey for a microphone, documenting actions, feelings, touchpoints, and the channels and signals that led to purchase decisions.

Project breakdown

View all work