Mariam Umar portrait
Currently an Extern @Beats By Dre

🟢 Open to work

Medical Doctor | Digital Health & AI

I build projects at the intersection of healthcare, AI, and product thinking, translating real-world challenges into practical, user-centered solutions.

Works

I focus on impactful projects in consumer behavior and market analysis, combining my medical background with research expertise.

  • AI-Powered Career Sprint: Unlock Your Dream Job
    AI-Powered Career Sprint: Unlock Your Dream Job
    Extern logo

    Extern · Jun 2026 · ✅ Verified by Extern

    AI-Powered Career Sprint: Unlock Your Dream Job

    In just three weeks, the AI-Powered Career Sprint gives you the edge every ambitious student dreams of—turning externship experience into resume gold, building an AI-optimized CV and cover letters, sending outreach that actually gets replies, and walking into interviews with confidence. This isn’t t

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills

About me

I build projects at the intersection of healthcare, AI, and product thinking, translating real-world challenges into practical, user-centered solutions.

MBBS from Kaduna State University, about to start housemanship at Barau Dikko Teaching Hospital. Three years of clinical research, including a 92-study systematic review and public health work reaching 3,000+ people, with a research award in Community Medicine and top honors in Obstetrics & Gynaecology. Currently in a consumer behavior and market analysis externship with Beats by Dre. Working toward digital health product management, grounded in evidence.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Beats By Dre

Experience

Consumer Behaviour and Market Research Analyst Extern

Extern x Beats by Dre ¡ 2026 6 Present

Research Assistant and Student Researcher

Kaduna State University ¡ February 2023 6 February 2026

Education

Kaduna State University

Bachelor of Medicine, Bachelor of Surgery (MBBS) ¡ Class of 2026

TS Academy

AI & Automation ¡ Class of 2026

Skills

Survey Instrument DesignDiscussion Guide DevelopmentQualitative ResearchQuantitative ResearchSystematic ReviewEvidence SynthesisData CollectionQuality ControlSPSSKobo ToolboxResearch ReportingStakeholder CommunicationScientific WritingPrompt EngineeringWorkflow AutomationAgileGoogle SheetsHealthtechn8nProduct Management
Back to works

AI-Powered Career Sprint: Unlock Your Dream Job

In just three weeks, the AI-Powered Career Sprint gives you the edge every ambitious student dreams of—turning externship experience into resume gold, building an AI-optimized CV and cover letters, sending outreach that actually gets replies, and walking into interviews with confidence. This isn’t t

AI-Powered Career Sprint: Unlock Your Dream Job
Extern logo

Overview

In just three weeks, the AI-Powered Career Sprint gives you the edge every ambitious student dreams of—turning externship experience into resume gold, building an AI-optimized CV and cover letters, sending outreach that actually gets replies, and walking into interviews with confidence. This isn’t t

What I did

1

Craft a Personal Story, Figure Career Positioning

Welcome to your Extern Sprint! This week, you will build your own AI-powered memory that remembers everything you’ve done — projects, wins, and lessons. Then, you’ll pull out the right moments to tell your story. Step by step, you’ll shape your experiences into clear, confident narratives using simple storytelling frameworks — ending with a polished CV, elevator pitch, and 45-second intro that truly sound like you.

3

Get Ready to Interview, Automate Your Job Search

Welcome to your Extern Sprint! This week is all about practicing for the real deal. You’ve figured out what opportunities you’re interested in, you’ve already reached out to a bunch of warm and cold leads. You even hear back from them and land an interview. This project is all about helping you practice for these interviews by simulating interview environments using AI. The final step is to learn how you can automate the entire process, right from finding the leads, crafting customized outreach messages and even sending them to the right people!

2

Identify Targets, Targeted Outreach

Welcome to your Extern Sprint! This week is all about not forcing square pegs into round holes. You’ve heard it a hundred times: Do not mass apply to jobs using the same resume for every role. It doesn’t work—and now, thanks to AI, you no longer have an excuse. Customizing your resume has become faster, smarter, and more methodical. And this week, you’ll learn exactly how to do it—step by step. By the end of this process, you won’t just have a tailored resume. You’ll be much closer to the finish line: fully prepped and confident for your interviews.

View all works
Back to works

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills
Beats by Dre Consumer Behavior & Market Analysis Externship
Beats By Dre logo

Overview

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

What I'm doing

1

Project 1: Create a Pain Point Chart

In this project, you’ll use AI tools like Perplexity, ChatGPT, and Replit to uncover what frustrates real customers—and turn that into insight under 30 minutes! You’ll create a Pain-Point Chart, learn how to spot what’s beneath the data, and comment on your peers’ charts using sharp, insight-driven questions. Everything you do will lead into one big goal: building a journey map that’s grounded in what real people actually need.

3

Step 1. Analyze the Research Question

In this step, you will learn about frameworks and explore AI techniques, and applying these to analyze the main question. This foundational work ensures a clear direction for gathering valuable data in the consumer insights research.

2

Project 2: Create a Customer Journey Map

Now that you’ve uncovered what frustrates people, it’s time to map when and where those pain-points hit. In this project, you’ll learn how to build a customer journey using the AIDA framework—and turn surface-level complaints into a clear story of what your user is thinking, feeling, and doing at every stage.

4

Step 2. Learn More About Surveys

In this step, you will deepen your knowledge of surveys by exploring data collection methods, survey fundamentals, and Google Forms setup. You’ll also learn to leverage AI for generating insightful survey questions, focusing on creating relevant questions for the main research question to optimize data collection.

View all works