Malia La portrait
Currently an Extern @BeReal.

🟢 Open to work

Economics graduate student exploring product management

Graduate economics student at USF, building product management skills through a BeReal externship and academic study.

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Work samples

Portfolio of externship projects and academic work that highlight product research, prioritization, and feature framing from my BeReal externship and USF studies.

  • BeReal Product Management Externship
    BeReal Product Management Externship
    BeReal. logo

    BeReal. · ✅ Verified by Extern · ⏱️ In progress

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    DesignUI/UXProduct Management

About me

Graduate economics student at USF, building product management skills through a BeReal externship and academic study.

I am Malia La, a graduate student in economics at the University of San Francisco. I have limited professional experience and completed the BeReal Product Management externship, where I worked on product-focused tasks and learning projects tied to BeReal's product practice.

Externships

BeReal Product Management Externship

BeReal.

Skills

Economics analysisProduct researchFeature prioritizationUser needs framingAcademic writing
Back to work
BeReal. ↗

✅ Verified by Extern · ⏱️ In progress

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

DesignUI/UXProduct Management

Overview

The externship examined product choices that influence authenticity and retention on social apps. Work included competitor benchmarking, feature analysis, and a feature concept that applied growth mechanics while considering authenticity tradeoffs. Deliverables documented comparative findings and a growth-focused feature concept.

BeReal Product Management Externship

What I've accomplished

I produced a four-stage BeReal user journey map that listed actions, thoughts, feelings, and friction points for awareness, onboarding, engagement, and validation.

Project breakdown

I mapped user stages (awareness, onboarding, engagement, validation), listed specific actions and thoughts at each stage, and recorded emotions and friction points. The submission produced a four-stage journey map with staged actions, thoughts, and feelings.

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