I am a marketing and management student at NYU, focused on consulting, strategic marketing, and communications.
Projects include an externship analyzing in-store shopper behavior for Beats by Dre, with research turned into practical retail recommendations.
Beats By Dre · Jul 2025 · ✅ Verified by Extern
A Beats by Dre externship focused on analyzing in-store shopper behavior and translating field research into actionable retail recommendations.
I am a marketing and management student at NYU, focused on consulting, strategic marketing, and communications.
I’m Madison James, a Business major at NYU's Stern School of Business, concentrating in Marketing and Management. I study consumer behavior and retail analytics, consulting, and I translate field research into practical recommendations for companies, stores, and brands.
Externships
Beats by Dre Beats Purchase Decision and Behavior Analytics Externship
Completed · Jul 2025
Experience
Content Marketing Intern
Chest · Feb 2026 - Apr 2026
Purchase Decision and Behavior Analytics Extern (Remote)
Beats by Dre · 5/2025 - 7/2025
Consulting and Strategy Extern (Remote)
PricewaterhouseCoopers · 1/2025 - 3/2025
Content Creation and Digital Marketing Extern (Remote)
Extern · 9/2024 - 10/2024
Education
New York University, Stern School of Business
B.S in Business · Class of 2027
Skills
✅ Verified by Extern
A Beats by Dre externship focused on analyzing in-store shopper behavior and translating field research into actionable retail recommendations.
The project collected in-store observations, interviews, and artifacts to analyze how shoppers move from awareness to purchase. Work included a three-stage shopper journey map, a field-ready interview guide, a documented store visit plan, clustered insights from field notes, and a set of targeted in-store recommendations.
I produced a three-stage shopper journey map, a field-ready interview guide, a documented store visit plan, four clustered shopper insights from field notes, and a set of targeted in-store recommendations.