Luke Leiato portrait
Account Manager

🟢 Open to work

Early-career marketer focused on social media and brand strategy

I completed a TikTok externship in social media content and brand strategy and am sharpening my portfolio to win internships and entry roles.

Work samples

Projects include a TikTok externship where I focused on social content and brand strategy, highlighting practical deliverables for my portfolio.

About me

I completed a TikTok externship in social media content and brand strategy and am sharpening my portfolio to win internships and entry roles.

I am an early-career marketing professional with a bachelors degree and some practical experience. I completed a TikTok externship focused on social media content and brand strategy and I am building a stronger resume to compete for jobs and internships.

Externships

TikTok: Social Media Content & Brand Strategy Externship

Completed · Aug 2026

Education

University of California, Los Angeles

Political Science · Class of 2023

Skills

Social media contentBrand strategyResume buildingPortfolio presentation

✅ Verified by Extern

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The project reviewed TikTok's brand and content fundamentals and produced strategic artifacts for social media content and positioning. It synthesized the platform's mission, values, audience signals, and stylistic patterns to inform creative decisions. The work culminated in documented brand-aligned content principles and examples.

TikTok: Social Media Content & Brand Strategy Externship
YouTube
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What I've accomplished

I produced a mini brand kit for All Basics Uniforms that included a brand promise and three distilled brand pillars: Comfort First, Modern but School Appropriate, and Nobody Gets Left Out.

Project breakdown

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✅ Verified by Extern

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

This externship analyzed how video advertising functions on TikTok, Instagram, and YouTube and compared platform algorithms, attention-economics principles, and the competitive landscape for premium audio brands. The work mapped algorithmic factors that affect ad visibility and summarized market positioning across key competitors.

Beats by Dre Creative Advertising Strategy Externship
Google Slides
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What I've accomplished

I built a coded dataset of 29 video ads from Beats and six competitors, recording metadata and creative strategies, and I wrote an executive summary that synthesized observed patterns and sampling limitations.

Project breakdown

View all work