TikTok · ✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Currently an Extern @TikTokKB
Brand and content strategist with cross-border masters
I shape short-form content, creator campaigns and brand plans informed by fashion and entrepreneurship training across India, Germany and Spain.
Work samples
My portfolio includes a TikTok brand and content externship, a focused A&R scouting portfolio of five artists, and retail and brand concept work from NIFT. Projects show campaign planning, creator
TikTok: Social Media Content & Brand Strategy Externship Independent A&R Scouting Portfolio Independent A&R Scouting Portfolio
Built a scouting portfolio of five independent artists, each screened for artist-side rights ownership so a conversation could start from a partnership. Kept it to five deliberately. Each carries benchmarks and a case, which a list of fifty names cannot. Compiled a separate ten-track international shortlist filtered on release recency, rights position and verifiable traction. Worked to one rule throughout: no estimated figures. Every number is sourced or the artist does not go in.
About me
I shape short-form content, creator campaigns and brand plans informed by fashion and entrepreneurship training across India, Germany and Spain.
I have two master's degrees and a bachelor's in engineering from three different countries. I earned a Master of Fashion Management from NIFT India, focusing on brand management and consumer behavior, and an MSc in Entrepreneurship from HHL Leipzig, which included an exchange semester in Project Management at La Salle Barcelona. I spent a year as a management consultant at Tenex, creating reports and presentations for international clients. Currently, I manage creator campaigns and content for a
Externships
TikTok: Social Media Content & Brand Strategy Externship
TikTok
Experience
Retail & Brand Concept Project
COMO Designer's Collective · 2021
Brand & Content Strategy Externship
TikTok x Extern (Sapphire Studios) · 2026 6 Present
Management Consultant
Tenex Consulting · July 2022 6 May 2023
Event Lead, Spectrum
National Institute of Fashion Technology · 2019 6 2021
Education
HHL Leipzig Graduate School of Management
MSc Entrepreneurship
La Salle, Universitat Ramon Llull (Exchange Semester)
MSc Project Management
National Institute of Fashion Technology Kannur
Master of Fashion Management · Class of 2021
SCMS School of Engineering and Technology Kochi
B.Tech, Electrical & Electronics Engineering · Class of 2018
Skills
Brand positioningbrand managementcampaign planninggo-to-market supportseasonal calendarsrange and assortment logictrade marketingretail conceptconsumer behaviourmarket researchCreator sourcing and vettingbriefinginfluencer campaign coordinationpost-campaign reportingeditorial calendarsshort-form video from concept to publishcopywritingcommunity managementArtist scouting and shortlistingrights-position screeningtraction verificationExcelPowerPointGoogle AnalyticsInstagram InsightsTikTok Creative CenterKPI dashboardscompetitor benchmarkingrecurring reporting cyclesbusiness casesProject planning and trackingmilestone and risk managementaction logscross-functional and agency coordinationprocess documentationevent and supplier logisticsstakeholder communicationExcelPowerPointWordCanvaCapCutPhotoshopLightroomPremiere Progenerative AI
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
During my externship at TikTok, I focused on developing social media content and brand strategies. My work involved evaluating TikTok content, analyzing engagement metrics, and conducting competitive research to enhance brand positioning and user interaction.
What I've accomplished
I delivered a complete brand strategy and visual briefs for ABU, including positioning, three strategic pillars, a target persona, media frameworks, and three mood-board slides.
Project breakdown
I audited ABU’s TikTok and competitors, compiled engagement data and creative notes, then drafted a brand strategy with promise, three pillars, target persona, media frameworks and three mood-board slides. The work produced a complete strategy document and visual briefs.
Google Docs
AccessIndependent A&R Scouting Portfolio
Built a scouting portfolio of five independent artists, each screened for artist-side rights ownership so a conversation could start from a partnership. Kept it to five deliberately. Each carries benchmarks and a case, which a list of fifty names cannot. Compiled a separate ten-track international shortlist filtered on release recency, rights position and verifiable traction. Worked to one rule throughout: no estimated figures. Every number is sourced or the artist does not go in.