Explore my projects focused on consumer insights, data analytics, and business strategy, showcasing my work with leading brands.
A Beats by Dre externship in data analytics focused on extracting qualitative and quantitative consumer insights from authentic customer feedback.
I'm a Computer Science senior at Voorhees University, specializing in finance and driven by the power of data analytics to shape business decisions.
I am a junior at Voorhees College majoring in Computer Science with a focus on finance. My passion lies in understanding consumer behavior through data analytics, aiming to leverage insights for impactful business strategies.
Externships
Beats by Dre Data Analytics: Qualitative & Quantitative Insights Externship
Beats By Dre
Experience
Summer Intern
Grand Bahama Power Company · Jun 2026 - Jul 2026
Education
Voorhees University
B.Sc. Computer Science and Cybersecurity · Class of 2026
Skills
✅ Verified by Extern · ⏱️ In progress
A Beats by Dre externship in data analytics focused on extracting qualitative and quantitative consumer insights from authentic customer feedback.
The work analyzed sampled customer reviews and survey responses and produced two concrete artifacts. It produced a Pain Point Chart that grouped ten recurring complaints with mention counts, example quotes, and scope notes. It also produced an AIDA-based Customer Journey Map that recorded discovery channels, stage-by-stage customer thoughts, purchase actions, and post-purchase verification
I produced a quantified Pain Point Chart listing ten recurring complaints with illustrative quotes and scope notes, and an AIDA-based Customer Journey Map documenting discovery channels, stage-by-stage customer thoughts, purchase actions, and post-purchase verification behaviors.
I analyzed sampled review excerpts with AI, grouped recurring complaints into 10 pain points, and quantified mention frequency. The top issues were comfort, battery life, and app/software problems, with illustrative example quotes and scope notes.
I mapped a Beats headphone buyer journey from Awareness to Action, listed discovery channels and research steps, recorded customer thoughts at each AIDA stage, and documented purchase and post-purchase actions and verification.
