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Researching Gen Z behavior on Pinterest

Insights from a Pinterest GenZ consumer behavior externship that illuminate how trends and content influence young consumers.

About me

Insights from a Pinterest GenZ consumer behavior externship that illuminate how trends and content influence young consumers.

I am Hiliary Holbrook, a researcher focused on Gen Z consumer behavior through a Pinterest externship. I explore how trends and content shape choices and use that work to inform creative strategies and product thinking.

Externships

Pinterest - GenZ Consumer Behavior Externship

Pinterest

Experience

OWNER - PHOTOGRAPHER & DIGITAL CREATOR

HILIARY HOLBROOK STUDIOS · 2010 – PRESENT

MARKETING MANAGER (FREELANCE/CONTRACT/VOLUNTEER)

REMUDA QUARTER HORSE ASSOCIATION · 2024 – PRESENT

SALES ASSOCIATE

CAVENDER’S BOOT CITY · FEB 2023 – MAY 2023

SALES ASSOCIATE

BEALLS & BURKES OUTLET · JUL 2022 – NOV 2022

Education

WESTERN GOVERNORS UNIVERSITY

BACHELOR OF SCIENCE IN MARKETING (IN PROGRESS)

CITIZENS HIGH SCHOOL | FLEMING ISLAND, FL

HIGH SCHOOL DIPLOMA

Skills

Gen Z consumer researchConsumer behavior analysisTrend identificationQualitative researchResearch synthesisPresentation of findings