Currently an Extern @Beats By Dre
Aspiring Marketing Professional
I’m Henry Pham, eager to elevate my marketing skills and career opportunities through hands-on experience and impactful projects.
Works samples
From building online stores to crafting compelling social media strategies, my projects showcase my skills in digital marketing and analytics.
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Online Store
Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with reeling visuals. Orchestrated and launched a cross-platform social media campaign, producing high-quality short-form video content for TikTok and Instagram Reels resulting in generating over 2,000+ organic impressions with leveraged analytics and trend forecasting applied. Conducted email marketing campaigns through Shopify, including demographic targeting and designed personalized promotional newsletters.
ShopifyAutoDSTikTokInstagram ReelsShopify (email marketing)·
Freelance Marketing Project
Developed a unique social media marketing strategy to increase local brand awareness, customer engagement for a local bakery, resulted in an increased brand presence of 10%. Curated aesthetic Instagram posts through Canva, incorporating core brand values, persuasive messages with hooking captions. Analyzed and optimized and analyzed social media performance metrics, includes reach, impressions, and engagement rates. Constant refining of content strategy based on previous data and insights to improve campaign effectiveness and maximize brand growth.
CanvaInstagramBeats By Dre · · ✅ Verified by Extern
Beats by Dre Consumer Behavior & Market Analysis Externship
Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.
Data AnalysisMarket ResearchPresentation Skills
About me
I’m Henry Pham, eager to elevate my marketing skills and career opportunities through hands-on experience and impactful projects.
I'm Henry Pham, a marketing enthusiast with a Bachelor’s degree from the University of Texas at Arlington. Currently, I’m on a journey to strengthen my professional skills and enhance my resume while actively participating in a market analysis externship with Beats By Dre.
Externships
Beats by Dre Consumer Behavior & Market Analysis Externship
Beats By Dre
Experience
Customer Service
Kickin Crab · Present
Customer Service
BBQ Chicken · Aug 2024 - Sept 2025
Education
University of Texas at Arlington
B.S. Marketing| Minor in Management · Class of 2026
Skills
Online Store
Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with reeling visuals. Orchestrated and launched a cross-platform social media campaign, producing high-quality short-form video content for TikTok and Instagram Reels resulting in generating over 2,000+ organic impressions with leveraged analytics and trend forecasting applied. Conducted email marketing campaigns through Shopify, including demographic targeting and designed personalized promotional newsletters.
Overview
Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with reeling visuals. Orchestrated and launched a cross-platform social media campaign, producing high-quality short-form video content for TikTok and Instagram Reels resulting in generating over 2,000+ organic impressions with leveraged analytics and trend forecasting applied. Conducted email marketing campaigns through Shopify, including demographic targeting and designed personalized promotional newsletters.
Freelance Marketing Project
Developed a unique social media marketing strategy to increase local brand awareness, customer engagement for a local bakery, resulted in an increased brand presence of 10%. Curated aesthetic Instagram posts through Canva, incorporating core brand values, persuasive messages with hooking captions. Analyzed and optimized and analyzed social media performance metrics, includes reach, impressions, and engagement rates. Constant refining of content strategy based on previous data and insights to improve campaign effectiveness and maximize brand growth.
Overview
Developed a unique social media marketing strategy to increase local brand awareness, customer engagement for a local bakery, resulted in an increased brand presence of 10%. Curated aesthetic Instagram posts through Canva, incorporating core brand values, persuasive messages with hooking captions. Analyzed and optimized and analyzed social media performance metrics, includes reach, impressions, and engagement rates. Constant refining of content strategy based on previous data and insights to improve campaign effectiveness and maximize brand growth.
Beats By Dre
Beats by Dre Consumer Behavior & Market Analysis Externship
Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.
Overview
During my externship with Beats by Dre, I explored consumer behavior and market analysis, focusing on how insights can inform product development. I engaged in hands-on projects that enhanced my understanding of marketing strategies, psychological factors influencing buying decisions, and the application of AI tools for data analysis.
What I'm doing
In this externship, I undertook several projects to deepen my understanding of consumer behavior and market dynamics. Below are the key tasks I completed, showcasing my contributions and insights gained throughout the experience.
Project 1: Create a Pain Point Chart
In this project, you’ll use AI tools like Perplexity, ChatGPT, and Replit to uncover what frustrates real customers—and turn that into insight under 30 minutes! You’ll create a Pain-Point Chart, learn how to spot what’s beneath the data, and comment on your peers’ charts using sharp, insight-driven questions. Everything you do will lead into one big goal: building a journey map that’s grounded in what real people actually need.
Build an AI-Powered First Pass Journey Map
Step 1. Learn About Customer Journey and Decision Making
I gained a solid understanding of the Customer Journey Map and applied the AIDA framework to effectively map out key touchpoints. This foundational knowledge enhanced my ability to visualize consumer decision-making processes and identify actionable insights for marketing strategies.