TikTok · Jun 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
GZ@goran-zaric
Strategic Communications & Brand Strategy Leader
Communications and programme leader with experience in international initiatives, brand positioning, digital campaigns, and cross-functional teams. Combining strategic thinking with measurable impact.
Work samples
Selected work in strategic communications, brand positioning, digital campaigns, and international programme leadership, combining creative execution with research-driven strategy and measurable resul
TikTok: Social Media Content & Brand Strategy Externship Nova pismenost / Digital Expedition 
Propulsion · Dec 2023
Nova pismenost / Digital Expedition
Nova pismenost was a USAID-supported national initiative advancing media, information, and digital literacy in Serbia. Led by Propulsion, the programme combined research, strategic communications, education, and cross-sector partnerships. Its flagship Digital Expedition brought interactive learning
Program ManagementStrategic CommunicationsStakeholder ManagementCampaign ManagementBrand Strategymonitoring
About me
Communications and programme leader with experience in international initiatives, brand positioning, digital campaigns, and cross-functional teams. Combining strategic thinking with measurable impact.
I am Goran Zarić, a communications graduate student pursuing a masters degree. I am firmly established in my career and focused on strengthening my resume and competitiveness for jobs and internships.
Externships
TikTok: Social Media Content & Brand Strategy Externship
Completed · Jun 2026
Skills
CommunicationsSocial media contentBrand strategyTikTok content
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The work produced a Brand Positioning Snapshot for All Basics Uniforms, a Canva template pack of TikTok-ready assets, two adapted Instagram Reels, and a full brand strategy pitch deck with a recorded delivery. Tasks combined audience and competitor research, template design, platform edits, and a capstone presentation.
Google Drive
AccessWhat I've accomplished
I produced a consolidated Brand Positioning Snapshot, a published Canva template pack for TikTok content, two adapted Instagram Reels, and a completed brand strategy pitch deck with a recorded presentation.
Project breakdown
Back to work
Propulsion · Dec 2023
Nova pismenost / Digital Expedition
Nova pismenost was a USAID-supported national initiative advancing media, information, and digital literacy in Serbia. Led by Propulsion, the programme combined research, strategic communications, education, and cross-sector partnerships. Its flagship Digital Expedition brought interactive learning
Program ManagementStrategic CommunicationsStakeholder ManagementCampaign ManagementBrand Strategymonitoring
Overview
Nova pismenost was a USAID-supported national initiative advancing media, information, and digital literacy in Serbia. Led by Propulsion, the programme combined research, strategic communications, education, and cross-sector partnerships. Its flagship Digital Expedition brought interactive learning on digital skills, online safety, and critical thinking directly to communities across Serbia.
What I've accomplished
Managed programme operations and coordinated multidisciplinary teams, implementation partners, and stakeholders. Supported strategic planning, nationwide outreach campaigns, research-driven activities, reporting, and performance monitoring. Helped deliver Digital Expedition, connecting educational institutions, public authorities, businesses, and communities through interactive learning experience
Outcome
Digital Expedition reached approximately 52,500 participants across 24 Serbian cities and locations. The wider Nova pismenost programme reported 90 million cumulative campaign reach, developed educational resources, strengthened cross-sector partnerships, and earned recognition for its communication initiatives. These results reflect the collective work of the programme and its partners.