Beats By Dre logoBeats By Dre Externship via Extern
Derek Robinson portrait

Creative advertising strategist and extern

I write and shape advertising strategy work developed in the Beats by Dre Creative Advertising Strategy externship.

Work samples

Projects from the Beats by Dre Creative Advertising Strategy externship, showing concept development, messaging, and campaign-level thinking.

About me

I write and shape advertising strategy work developed in the Beats by Dre Creative Advertising Strategy externship.

I'm Derek Robinson. I completed the Beats by Dre Creative Advertising Strategy externship and focus on creative strategy and advertising work developed during that program.

Externships

Beats by Dre Creative Advertising Strategy Externship

In progress

Experience

Service Desk Analyst II

Johns Hopkins Health System · July 2025 – Present

Service Desk Analyst

T. Rowe Price (Contract) · August 2024 – May 2025

Help Desk / Customer Service Representative

Baltimore City Mayor's Office · December 2023 – August 2024

Service Desk Analyst

Insight Enterprises · February 2022 – April 2023

Education

Western Governors University

Bachelor of Science, Communication · Class of 2027

CompTIA Security+

Skills

Advertising strategyCreative concept developmentMessage framingCampaign planningExternship project work

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The project mapped video ad performance across TikTok, Instagram, and YouTube and analyzed platform formats, algorithms, and attention patterns that affect viewership. The work compared the competitive landscape in the premium audio category and synthesized findings into a roadmap for Project 1.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I researched platform formats, algorithmic signals, and competitor activity, then synthesized those findings into a concise landscape overview and a roadmap for the project's next phases.

Project breakdown

View all work