Currently an Extern @TikTok
I blend brand strategy, social storytelling, content and audience insight to create work that connects, earns attention and turns ideas into memorable experiences.
A selection of campaigns, creative strategy and content that shows how I turn ideas into stories, experiences and measurable results. * This section is currently a WIP; photos are coming soon.
Magic Mountain · Aug 2026
I lead social strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased campaign from construction through opening. The plan sustains anticipation through behind-the-scenes access, technical storytelling, milestone reveals and platform-first content.
Magic Mountain · Sep 2026
I reshaped Magic Mountain’s social presence into a stronger, more recognizable digital brand. Moving beyond promotional posting, I built an always-on content strategy centered on original storytelling, timely park moments, short-form video, community engagement and measurable growth.
I blend brand strategy, social storytelling, content and audience insight to create work that connects, earns attention and turns ideas into memorable experiences.
I’m a mom, mentor and lifelong learner who genuinely loves seeing people grow into what they’re capable of. I’m passionate about advocating for social media as a real, evolving profession...one that takes far more strategy, creativity and skill than most people ever see. I’m also a strong supporter of ethical AI. It has challenges, but I believe we should shape it thoughtfully so it handles more of the monotony and gives us more time for creativity, connection and what makes us human.
Externships
TikTok: Social Media Content & Brand Strategy Externship
TikTok
Experience
Solutions Manager, Social Media & Digital Content
Six Flags · Sep 2022 - Sep 2026
Creative Strategist & Digital Media Producer
Freelance · Jan 2012 - Dec 2022
Education
NYU | Tisch School of the Arts
Business of Entertainment Certificate · Class of 2026
Four Domains of Leadership
UCLA Extension · Class of 2026
Toastmasters International
Public Speaking Skills Professional Certificate · Class of 2025
SAE Expression College
B.A Motion Graphic Design, emphasis in Post-Production · Class of 2018
San Jose City College
A.A Digital Communication and Media/Multimedia · Class of 2014
Skills
Magic Mountain · Aug 2026
I lead social strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased campaign from construction through opening. The plan sustains anticipation through behind-the-scenes access, technical storytelling, milestone reveals and platform-first content.
I lead social strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased campaign from construction through opening. The plan sustains anticipation through behind-the-scenes access, technical storytelling, milestone reveals and platform-first content.
Coming soon
Magic Mountain · Sep 2026
I reshaped Magic Mountain’s social presence into a stronger, more recognizable digital brand. Moving beyond promotional posting, I built an always-on content strategy centered on original storytelling, timely park moments, short-form video, community engagement and measurable growth.
I reshaped Magic Mountain’s social presence into a stronger, more recognizable digital brand. Moving beyond promotional posting, I built an always-on content strategy centered on original storytelling, timely park moments, short-form video, community engagement and measurable growth.
I lead strategy, creative direction, content capture, editing, publishing, community management and performance analysis. I establish repeatable content pillars, increase original production, prioritize platform-native video and used audience insights to continually refine what we created, when we published and how the brand showed up socially.
From Aug. 2025–Aug. 2026, organic content delivered 26.8M impressions, 938K engagements, 12.1M video views and 6.9K link clicks, while adding 40,025 net followers. Performance increased 225% in impressions, 228% in engagements, 196% in video views and 125% in link clicks versus the comparison period.
Insomniac x Magic Mountain · Aug 2026
I led Magic Mountain’s creative strategy and production logistics for the world’s first roller coaster DJ set with Insomniac Records. Odd Mob, Walker & Royce and Benni Ola performed on Twisted Colossus using a custom DJ rig, captured by 12 cameras at speeds up to 70 MPH.
I led Magic Mountain’s creative strategy and production logistics for the world’s first roller coaster DJ set with Insomniac Records. Odd Mob, Walker & Royce and Benni Ola performed on Twisted Colossus using a custom DJ rig, captured by 12 cameras at speeds up to 70 MPH.
As Creative Strategist, I partnered with our Experiential Marketing Manager to help turn an unprecedented idea into an executable production. I owned park-side logistics, coordinating teams across operations, production, talent, access, timing, fan participation and safety needs. Months of planning and collaboration went into making one wild idea actually work.
The activation became the official “Can’t Say Nah” music video and a highly shareable earned-media moment. The first-of-its-kind stunt generated a viral YouTube video, multiple social posts and editorial coverage, extending the story far beyond the shoot itself and putting Twisted Colossus at the center of music and entertainment culture. One YouTube video: a quarter of a million organic views.
Knott's Berry Farm · Apr 2026
For Knott’s Boysenberry Festival 2026, I designed and captured the campaign’s social content during a single production day at the event. That shoot became a full content engine—fueling 65 organic posts and weeks of storytelling around food, entertainment and the festival experience.
For Knott’s Boysenberry Festival 2026, I designed and captured the campaign’s social content during a single production day at the event. That shoot became a full content engine—fueling 65 organic posts and weeks of storytelling around food, entertainment and the festival experience.
I developed the content strategy, planned the one-day capture, directed coverage around the festival’s strongest visual moments and transformed the resulting assets into a high-volume social campaign. The approach prioritized efficient production, video-first storytelling and enough creative variety to sustain the entire event.
One day of capture powered 65 organic posts, 2.95M impressions, 1.8M video views and 1.8K link clicks. Video views increased 206% YoY—from 591K to 1.8M—demonstrating how a focused production strategy could dramatically expand content performance and extend one shoot across an entire campaign.
Freelance or Volunteer · Sep 2026
Recent speaking and mentorship includes Oklahoma State, Cogswell Polytechnic and Decentraland VR Meetups. Since January 2026, I’ve presented Streamlining Social Media Content Planning three times, alongside sessions on personal branding, career growth, digital strategy, Web3 and ethical AI.
Recent speaking and mentorship includes Oklahoma State, Cogswell Polytechnic and Decentraland VR Meetups. Since January 2026, I’ve presented Streamlining Social Media Content Planning three times, alongside sessions on personal branding, career growth, digital strategy, Web3 and ethical AI.
I’ve served as an adjunct assistant professor, guest lecturer, keynote speaker and internship program manager. I’ve mentored college students through Oakland Recording, taught Premiere Pro for capstone work, led brand-building sessions for aspiring music professionals and hosted career-focused Discord discussions and Q&As.
What started as individual talks has grown into an ongoing mentorship network. I continue annual check-ins with people I’ve met through Discord and past programs, sharing jobs, resources and advice while helping students and emerging creatives navigate social media, music, branding and creative careers with greater confidence.
California’s Great America · Dec 2024
As Digital Communications Manager, I led A Kid Again, Courageous Kids Day, Making Strides Against Breast Cancer, JDRF/Breakthrough T1D and CoasterCon 46, managing each activation from early planning and partner coordination through on-site execution and post-event storytelling.
As Digital Communications Manager, I led A Kid Again, Courageous Kids Day, Making Strides Against Breast Cancer, JDRF/Breakthrough T1D and CoasterCon 46, managing each activation from early planning and partner coordination through on-site execution and post-event storytelling.
I owned event strategy, partner communication, logistics, guest experience, media coordination, content capture and social coverage. Each activation required balancing operational needs with mission-driven storytelling while creating experiences that strengthened community relationships and elevated the park’s visibility.
5 major activations in one year. 13.5K+ published community event footprint, including 12K expected for Making Strides, 500+ A Kid Again participants and 500+ CoasterCon attendees. CoasterCon drew guests from 35 states + 3 countries, with exposure through KTVU FOX 2, iHeartMedia, IAAPA and civic recognition.
California's Great America · Aug 2023
I turned a viral cultural moment into a timely brand activation by bringing Bayley the Sheepadoodle, famous for her resemblance to Snoopy, to California’s Great America for Snoopy’s birthday. The visit connected social storytelling, experiential marketing, PR and earned media.
I turned a viral cultural moment into a timely brand activation by bringing Bayley the Sheepadoodle, famous for her resemblance to Snoopy, to California’s Great America for Snoopy’s birthday. The visit connected social storytelling, experiential marketing, PR and earned media.
The activation transformed a trending social conversation into an earned-media moment for the park and the PEANUTS brand. Coverage and imagery spread across entertainment outlets, news organizations and social media, with local television coverage specifically highlighting Bayley celebrating Snoopy’s birthday at California’s Great America. More importantly, the story proved remarkably evergreen.
3+ Years of Earned-Media Longevity: What began as a one-day birthday activation in August 2023 continues to appear in editorial coverage and social storytelling years later.
California's Great America · Oct 2022
I joined CGA days before Tricks and Treats replaced the beloved Halloween Haunt. Facing strong community attachment to the former event, I quickly audited the channels and rebuilt the social strategy around creators, original content, family storytelling and community engagement.
I joined CGA days before Tricks and Treats replaced the beloved Halloween Haunt. Facing strong community attachment to the former event, I quickly audited the channels and rebuilt the social strategy around creators, original content, family storytelling and community engagement.
I introduced a creator program, batch content shoots, daily Stories, UGC, vertical-first creative and a more consistent publishing strategy. The goal was bigger than promoting one event: rebuild audience trust, give CGA a recognizable social voice and create a repeatable content system that could sustain growth.
Tricks and Treats became CGA’s strongest social moment to date and the catalyst for sustained growth. Despite launching amid the loss of a beloved legacy event, organic social delivered 9.5M impressions (+30.8%), 302K engagements (+37.6%) and 31.2K link clicks (+127.7%) in 6 weeks. The event became the catalyst for CGA’s new social identity and the momentum that continued throughout my tenure.