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Research on Gen Z behavior for visual platforms

Insights from a Pinterest GenZ Consumer Behavior Externship on how younger users discover and shop from visual content.

About me

Insights from a Pinterest GenZ Consumer Behavior Externship on how younger users discover and shop from visual content.

I'm Cindy Ha. I completed the Pinterest GenZ Consumer Behavior Externship, exploring how Gen Z uses visual platforms and shopping inspiration.

Externships

Pinterest - GenZ Consumer Behavior Externship

Pinterest

Experience

Lab Manager

Princeton University · Sep 2024 – Aug 2026

Data Analytics Intern

Echo Global Logistics · Jun 2024 – Aug 2024

Lead Generation Intern

Energy CX · Mar 2024 – May 2024

Clerical Aide

Northwestern Student Finance · Oct 2022 – Feb 2023

Education

Rutgers Business School

M.S. in Marketing Analytics and Insights · Class of 2027

Northwestern University

B.A. in Data Science and Psychology. GPA: 3.92/4.0 · Class of 2024

Skills

Gen Z consumer researchUser behavior analysisVisual platform researchResearch synthesis and recommendations