Currently an Extern @Beats By DreI began my career and completed the Beats by Dre Creative Advertising Strategy externship. Now I am exploring new roles that build on that creative strategy experience.
Projects include work completed during the Beats by Dre Creative Advertising Strategy externship and other early-career creative or strategy tasks, focused on advertising and creative planning.
Researched luxury fashion client's retail strategy across their flagship location, e-commerce site, and social media. Conducted a SWOT analysis and Miami market research to develop a localized proposal for U.S. launch strategy. Developed a social club loyalty program to differentiate the client thro
Explored data in R by calculating statistical averages of performance metrics and segmenting by gender and genre share. Analyzed 16 variables to create linear and logistic regression models predicting dollars spent and buyer subscription status. Segmented customers into deciles based on likelihood t
Analyzed 1,500+ customer reviews in R, combining author, review, and product data to create visualizations and run t-tests. Utilized VADER sentiment scores to compare consumer attitudes towards two brands, grouping reviews by length and rating. Outlined the analyses needed to design a collaboration
I began my career and completed the Beats by Dre Creative Advertising Strategy externship. Now I am exploring new roles that build on that creative strategy experience.
I'm Britney Venegas. I started my career and I'm exploring a possible career change. I completed the Beats by Dre Creative Advertising Strategy externship, where I worked on project-based creative and advertising strategy tasks tied to the program.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Experience
Marketing and Data Analyst
Lehigh University Art Galleries · Jan 2024 – May 2026
Research Assistant
Lehigh University, Department of Marketing · Jan 2025 – May 2025
US Networks Research Intern
Warner Bros. Discovery · Jun 2024 – Aug 2024
Education
Lehigh University
B.S. in Business Analytics, Marketing · Class of 2025
COOP Careers
Financial Services Fellow
Skills
Confidential Client · May 2025
Researched luxury fashion client's retail strategy across their flagship location, e-commerce site, and social media. Conducted a SWOT analysis and Miami market research to develop a localized proposal for U.S. launch strategy. Developed a social club loyalty program to differentiate the client thro
Researched luxury fashion client's retail strategy across their flagship location, e-commerce site, and social media. Conducted a SWOT analysis and Miami market research to develop a localized proposal for U.S. launch strategy. Developed a social club loyalty program to differentiate the client through lifestyle events and local brand partnerships.
Personal Project · Apr 2025
Explored data in R by calculating statistical averages of performance metrics and segmenting by gender and genre share. Analyzed 16 variables to create linear and logistic regression models predicting dollars spent and buyer subscription status. Segmented customers into deciles based on likelihood t
Explored data in R by calculating statistical averages of performance metrics and segmenting by gender and genre share. Analyzed 16 variables to create linear and logistic regression models predicting dollars spent and buyer subscription status. Segmented customers into deciles based on likelihood to subscribe and profiled deciles by gender, genre tastes, and spend.
Mar 2025
Analyzed 1,500+ customer reviews in R, combining author, review, and product data to create visualizations and run t-tests. Utilized VADER sentiment scores to compare consumer attitudes towards two brands, grouping reviews by length and rating. Outlined the analyses needed to design a collaboration
Analyzed 1,500+ customer reviews in R, combining author, review, and product data to create visualizations and run t-tests. Utilized VADER sentiment scores to compare consumer attitudes towards two brands, grouping reviews by length and rating. Outlined the analyses needed to design a collaboration for the retailer, emphasizing common audiences and customer loyalty.