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Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Crocs Business Strategy & Market Modeling

Built TAM/SAM/SOM models using consumer segmentation; analyzed digital trends (+42% YoY growth) • Evaluated pricing across Crocs ($50 sweet spot), Birkenstock, UGG, Hoka, and Yeezy to identify high-margin advantages. • Proposed growth levers, including checkout bundles to lift Average Order Value by $15, targeted co-creation drops, and B2B $12– workwear expansion.

Europe Hotel Satisfaction Score

Used SPSS to perform chi-square tests, logistic regression, and CRT decision tree modeling across six service dimensions on +78,000 guest surveys. • Pinpointed Wi-Fi quality and room comfort as highest-impact drivers of hotel guest satisfaction • Provided target operational recommendations to guide service quality investments based on predictive model outputs.

DMC Loyalty Lift

Designed omnichannel promotions driving projected +$142k incremental revenue and +25% redemption. • Targeted high-margin segments to achieve 1.5x ROMI while protecting product gross margins. • Planned a 12-month cycle with Q1 A/B testing ($75/$100/$125 thresholds) and hold-out tracking.