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Graduate student in Business Administration and Management

Master's candidate focused on consumer behavior, developing practical insights through an externship with Health-Ade.

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Work samples

Selected work shows research and insights developed during my Health-Ade externship and academic projects from my Business Administration master's program.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

Master's candidate focused on consumer behavior, developing practical insights through an externship with Health-Ade.

I am Brandon Edmond, a recent graduate student at SUNY Plattsburgh that has obtained a bachelor's degree in business administration and management and masters in data analytics. I have limited professional experience and am building practical skills through a Consumer Behavior & Insights externship with Health-Ade.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Associate

Panera Bread · April 2021 – October 2025

Budgeting & Operations Lead

School Café · 2024 – 2025

Summer Youth Employment Program

SYEP Camp Counselor

Education

SUNY Plattsburgh

Master of Science in Data Analytics

SUNY Plattsburgh

Bachelor of Science in Business Administration

Skills

Consumer behavior researchInsights synthesisBusiness analysisMarket research methodsGraduate-level business coursework
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Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship examined why the same shopper chooses kombucha, cold-pressed juice, or a protein smoothie across different shopping trips. The work combined a designed consumer survey with category benchmarking and a consultant-style case deliverable. Deliverables included a survey instrument, competitive comparison, and an executive-style briefing.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I designed and executed consumer research, compared competing beverage brands, and packaged findings into a concise consulting-style case that summarized methods, benchmarks, and key observations.

Project breakdown

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