Breaking Games logoCurrently an Extern @Breaking Games·🟢 Open to work
Bhawna Kaushik portrait

Market-minded researcher returning to the field

I use consumer psychology, survey design, and AI analysis to turn data into clear marketing insights.

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Work samples

Portfolio includes externship work analyzing real consumer data, designing surveys, and applying AI tools to inform marketing strategy for a global brand context.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Aug 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills
  • Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games E-Commerce Data Analysis & Strategy Externship
    Breaking Games logo

    Breaking Games · ✅ Verified by Extern · ⏱️ In progress

    Breaking Games E-Commerce Data Analysis & Strategy Externship

    A data analysis and e-commerce strategy externship with Breaking Games focused on converting site traffic into purchases using real marketing and sales datasets.

    Digital MarketingSalesPresentation Skills

About me

I use consumer psychology, survey design, and AI analysis to turn data into clear marketing insights.

I am an experienced professional returning to work after a career break. I studied consumer behavior and market analysis through a Beats by Dre externship, learning survey design, behavioral psychology, and AI-driven data analysis to inform marketing and product decisions.

Externships

Breaking Games E-Commerce Data Analysis & Strategy Externship

Breaking Games

Experience

Data Analyst Intern

PurpleMerit Technologies · Mar 2026 – Present

Data Analyst Intern

AtliQ Technologies · Jan 2026 – Mar 2026

Education

Manav Rachna University New Delhi

MBA, Business Analytics & Intelligence (In Progress)

University of Delhi New Delhi

B.A. Programme (Geography)

Skills

Consumer behaviorSurvey designMarket analysisBehavioral psychologyAI-driven data analysisMarketing strategy
Back to work
Beats By Dre · Aug 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The externship combined AI-assisted analysis with consumer research methods to study demand drivers for high-fidelity wireless audio. The work ingested AI JSON to produce an interactive radar-style pain-point chart with dashboard screenshots, mapped a customer journey across AIDA with documented pain points and emotional shifts, and published a Google Form that collected quantitative ratings and

Beats by Dre Consumer Behavior & Market Analysis Externship
Open Link

What I've accomplished

I built an interactive radar-style chart from AI JSON that highlighted complaint frequencies (comfort ranked second) and produced a finalized AIDA customer journey map documenting stage-by-stage pain points and emotional shifts.

Project breakdown

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Back to work
Breaking Games ↗

✅ Verified by Extern · ⏱️ In progress

Breaking Games E-Commerce Data Analysis & Strategy Externship

A data analysis and e-commerce strategy externship with Breaking Games focused on converting site traffic into purchases using real marketing and sales datasets.

Digital MarketingSalesPresentation Skills

Overview

The externship analyzed marketing and sales data from Breaking Games to trace shopper behavior across channels and identify points of friction in the purchase funnel. The work combined Google Analytics, Meta Ads, and Shopify datasets to attribute ad spend to conversions and to map funnel drop-off. The project produced a set of analytic findings and strategic recommendations based on observed

Breaking Games E-Commerce Data Analysis & Strategy Externship

What I've accomplished

I documented a complete buyer journey for a wristwatch purchase, recording actions and feelings at each funnel stage and identifying the factors that influenced decisions such as search, comparisons, reviews, opinions, and delivery or warranty considerations.

Project breakdown

I traced my purchase of a wrist watch through awareness to purchase, recorded actions and feelings at each funnel stage, and documented what influenced decisions (search, product comparisons, reviews, opinions, and delivery/warranty).

Google Sheets
Access

I received raw traffic and conversion data, calculated rates by referrer, compared year-on-year figures, and highlighted that Google and Instagram drove the most completed checkouts and high engagement; findings were presented with charts and a shared sheet.

Google Sheets
Access
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Beats by Dre — Wireless Speaker Market Study | Consumer Research & GTM Strategy

Leadership needed an evidence-backed answer on whether to launch a new premium speaker into a $46B wireless-audio market — analyzed a primary consumer survey of 3,653 respondents across product features, pricing, and purchase drivers to separate real demand from category hype. Found sound quality ranked the #1 purchase driver (avg. importance 3.42, ahead of durability, design, battery life, connectivity, and price) and that only 20.9% of existing owners were near-term buyers — reframing the opportunity as a focused premium play, not a mass-market launch. Recommended a $100–200 retail-led go-to-market strategy over an ad-led launch, since advertising ranked last (2.69/5) among purchase drivers behind price and brand reputation; presented the recommendation in a CEO-style decision deck.

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AtliQ Mart — Supply Chain & Delivery Performance Dashboard | SQL, Power BI, DAX

An FMCG manufacturer’s supply chain team had no product-level visibility into delivery performance — built a Power BI dashboard using DAX (CALCULATE, RANKX, time-intelligence: DATEADD, SAMEPERIODLASTYEAR) to standardize 3 core KPIs (OTIF%, VOFR%, LIFR%) down to the product level. Surfaced an OTIF gap of 29.02% actual vs. a 65.91% target — a shortfall of nearly 37 percentage points — with a product-level matrix and city-wise non-delivery breakdown pinpointing exactly where it originated. Delivered an order-quantity vs. delivery-quantity tradeoff view by product category, giving the team a prioritized starting point for fulfillment fixes instead of an aggregate number.

SQLPower BIDAX
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