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Turning consumer insights and data into strategies that help brands grow.

M.S. Marketing Analytics student at UMD Smith combining consumer research, data analysis, and brand strategy to understand what consumers want and turn insights into actionable marketing decisions.

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Work samples

My portfolio showcases projects in consumer research, survey design, and data analysis, including an externship with Health-Ade that utilized AI tools to study consumer behavior.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

M.S. Marketing Analytics student at UMD Smith combining consumer research, data analysis, and brand strategy to understand what consumers want and turn insights into actionable marketing decisions.

Through experiences in digital marketing, consumer insights, and emerging CPG brands, I've worked on projects spanning market research, content strategy, consumer research, and data-informed marketing decisions. I enjoy taking complex information and turning it into clear, actionable recommendations. I'm currently building toward a career in CPG brand management, consumer insights, and marketing analytics.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Marketing Intern

Beehaven Beverage · Sep 2026

Digital Marketing Specialist

Global Mobile Software · May 2026

Founder and Content Creator

Simply Bethel · May 2026

Director of Growth & Analytics

Adera Construction · Jun 2025

UX/ UI Design Intern

Amida Technology Solutions · May 2024 - Aug 2024

Education

University Of Maryland

M.S. Marketing Analytics · Class of 2027

University of Maryland, College Park

B. S. Information Science · Class of 2025

Skills

Brand StrategyConsumer InsightsMarket ResearchCompetitive AnalysisDigital MarketingRPythonSQLExcelTableauPower BIGoogle AnalyticsSurvey DesignCustomer SegmentationA/B TestingData VisualizationConsumer Behavior
Back to work
Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship investigated why the same shopper chooses different bottled beverages across visits by combining a custom consumer survey, category benchmarking, and an executive-style case brief. The work designed and deployed a survey, compared Health-Ade against major competitors across positioning and shopper cues, and synthesized findings into a consulting-style presentation.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I ran a targeted consumer research project that combined survey data and competitive benchmarking, then translated those results into an executive-style brief for stakeholders.

Project breakdown

View all work