TikTok · Feb 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
AESocial Media & Content Designer
AESocial Media & Content Designer
Creative content, strategic results
I blend design, short-form video, and data-driven planning to create on-brand content that grows communities and turns followers into customers.
Work samples
Projects include a Leap externship building social and influencer playbooks, a Breaking Games externship analyzing e-commerce dropoffs and channel performance, and a TikTok externship on content.
TikTok: Social Media Content & Brand Strategy Externship Breaking Games E-Commerce Data Analysis & Strategy Externship 
Breaking Games · Dec 2025 · ✅ Verified by Extern
Breaking Games E-Commerce Data Analysis & Strategy Externship
A Breaking Games externship focused on analyzing e-commerce and marketing data to identify where shoppers drop off and which channels drive sales.
Digital MarketingPresentation SkillsSalesExcelLeap Social Media & Influencer Strategy Externship 
Leap · Jun 2025 · ✅ Verified by Extern
Leap Social Media & Influencer Strategy Externship
Job hunting sucks. Want to help fix it? Leap (founded by leaders behind Among Us, Pokémon GO & more) is flipping the script on how young people get hired. Now you can help build the social media playbook behind the movement. Think TikToks that spark change, creator collabs that break barriers, and real impact on how Gen Z finds work. No experience needed—just creativity, curiosity, and the drive to do meaningful work…while building a portfolio that actually stands out. Top-performing externs may have the chance to interview with the host company for an internship opportunity!
About me
I blend design, short-form video, and data-driven planning to create on-brand content that grows communities and turns followers into customers.
I am Ashley Ellison, a social media and content designer. I have completed externships focused on social media strategy, creator-driven campaigns, and e-commerce data analysis, gaining hands-on experience planning content, analyzing shopper behavior, and shaping brand approaches on platforms like TikTok. Currently, I design content for beauty, wellness, and lifestyle brands.
Externships
TikTok: Social Media Content & Brand Strategy Externship
Completed · Feb 2026
Experience
Graphic Design & Social Media Content Intern
Asjai Lou Casting · May 2026 - Aug 2026
Social Media & Design Intern
The Concept Agency · Apr 2026
Digital Marketing & E-commerce Intern
LWK Enterprises · Jun 2025 - Aug 2025
Digital Marketing Trainee
Global Career Accelerator · Jan 2024 - May 2024
Education
Virginia Commonwealth University
B.A. Interdisciplinary Studies · Class of 2024
Virginia Peninsula Community College
A.F.A. Visual Arts · Class of 2022
Skills
Social media strategyTikTok content planningCreator collaborationE-commerce data analysisFunnel optimizationMarketing channel analysisBrand StrategyCanvaClaudeSocial Media Marketing
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The work produced a mini brand kit, a set of TikTok-ready templates, an Instagram experiment plan, and a pitch deck with a recorded presentation. The deliverables included a Brand Positioning Snapshot with promise, pillars, and personas, editable Canva templates for TikTok formats, an A/B experiment design for Instagram Reels with tracking criteria, and a refined slide deck plus a 6–7 minute
Loom
WatchWhat I've accomplished
I produced a Brand Positioning Snapshot with a one-line brand promise, three pillars, and detailed audience personas; delivered editable Canva templates for TikTok; designed an Instagram A/B experiment with tracking rules; and compiled a refined pitch deck plus a 6–7 minute recorded presentation.
Project breakdown
✅ Verified by Extern
Breaking Games E-Commerce Data Analysis & Strategy Externship
A Breaking Games externship focused on analyzing e-commerce and marketing data to identify where shoppers drop off and which channels drive sales.
Digital MarketingPresentation SkillsSalesExcel
Overview
The externship consolidated real marketing and commerce exports from Google Analytics, Google Ads, Meta Ads, and Shopify into a structured analysis of the online purchase funnel. Work included mapping a buyer journey, cleaning and comparing channel-level and product-level exports, measuring engagement and campaign performance, and building a consolidated dashboard and slide deck from those
Canva
AccessWhat I've accomplished
I produced a six-tab consolidated dashboard, organized and analyzed channel and product exports, and delivered a polished slide deck with a recorded walkthrough explaining the findings and recommendations.
Project breakdown
✅ Verified by Extern
Leap Social Media & Influencer Strategy Externship
Job hunting sucks. Want to help fix it? Leap (founded by leaders behind Among Us, Pokémon GO & more) is flipping the script on how young people get hired. Now you can help build the social media playbook behind the movement. Think TikToks that spark change, creator collabs that break barriers, and real impact on how Gen Z finds work. No experience needed—just creativity, curiosity, and the drive to do meaningful work…while building a portfolio that actually stands out. Top-performing externs may have the chance to interview with the host company for an internship opportunity!
Overview
The externship work analyzed brand social presence and audience behavior across Instagram, Facebook, YouTube, TikTok and LinkedIn. Deliverables included platform audits, audience comparisons, a 90-day engagement plan, a named campaign proposal (#SwipeToSuccess), a ranked influencer shortlist, and social content mockups. The work also benchmarked competitors and produced platform-specific
What I've accomplished
I produced platform audits, audience insights, a 90-day content plan, a campaign proposal called #SwipeToSuccess, a ranked shortlist of five influencers, and social content mockups with PNGs and Canva links.