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Pinterest Externship via Extern

🟢 Open to work

Senior digital marketing student focused on social content and brand strategy

I create social content and brand strategy informed by a TikTok externship, aiming to build a stronger resume for internships and entry roles.

View my workPersonal website

Work samples

My portfolio features projects from my Consumer Behavior & Insights Externship with Health-Ade, showcasing my work and the impact of my contributions in this field.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · Oct 2026 · ✅ Verified by Extern

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Top performerConsumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis
  • Pinterest - GenZ Consumer Behavior Externship
    Pinterest - GenZ Consumer Behavior Externship
    Pinterest logo

    Pinterest · ✅ Verified by Extern · ⏱️ In progress

    Pinterest - GenZ Consumer Behavior Externship

    A Pinterest externship researching Gen Z consumer behavior and producing an evidence-backed insight for advertiser-facing materials.

    Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

About me

I create social content and brand strategy informed by a TikTok externship, aiming to build a stronger resume for internships and entry roles.

Growth-focused Digital Marketing leader specializing in acquisition funnels, organic short-form content ecosystems, and community architecture. Track record of scaling consumer engagement, directing creative teams, and implementing data-driven campaigns that maximize brand visibility, Gen Z market share, and conversion metrics.

Externships

Pinterest - GenZ Consumer Behavior Externship

In progress

Experience

Co-Founder and Director of Marketing

Association of Latino Professionals For America, Elmhurst University · August 2024 – Present

Vice President of Marketing

Upsilon Alpha Chapter of Sigma Lambda Gamma · November 2024 - September 2026

Vice President of Public Relations

Panhellenic Council, Elmhurst University · December 2025 — September 2026

Extern

Data Storytelling Sprint (Mentored by PwC Volunteers) · July 2026 – August 2026

Vice President of Public Relations

Latino Student Association · May 2025 - May 2026

Education

Elmhurst University

Bachelor of Arts, Digital Marketing Communication · Class of 2027

Skills

Meta Business SuiteCanvaCapCutAdobe LightroomWordPressBufferLaterTikTok AnalyticsEventbriteGrowth MarketingConversion Rate OptimizationOrganic Content EcosystemsSEO CopywritingPRBilingualCross-Functional GovernanceStakeholder Presentation
Back to work
Health-Ade · Oct 2026 ↗

✅ Verified by Extern

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The work mapped a refrigerated beverage portfolio, designed and published a six-question Gen Z survey with trade-off and price logic, collected and analyzed responses, and benchmarked three competitors using retail listings and nutrition data. The work was awarded Top Performer by Health-Ade.

Consumer Behavior & Insights Externship with Health-Ade
Google Docs
Access

What I've accomplished

I mapped the refrigerated product portfolio, published a six-question Gen Z survey, collected and analyzed 20 valid responses, and produced a competitor benchmarking matrix comparing price, sugar, health claims, and packaging.

Top performer

Project breakdown

View all work
Back to work
Pinterest ↗

✅ Verified by Extern · ⏱️ In progress

Pinterest - GenZ Consumer Behavior Externship

A Pinterest externship researching Gen Z consumer behavior and producing an evidence-backed insight for advertiser-facing materials.

Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

Overview

The project examined how Gen Z uses Pinterest by designing and running original consumer research using the Jobs-to-be-Done framework, collecting responses from at least 30 Gen Z participants, and analyzing those responses. The work synthesized survey data into a single actionable insight and packaged it for an advertiser-facing pitch.

Pinterest - GenZ Consumer Behavior Externship

What I've accomplished

I produced a seven-question hybrid survey (behavioral, ranking, and frequency items), refined AI-generated drafts for clarity, and published the final Google Form grounded in a framed research question about Gen Z planning and study behavior on Pinterest.

Project breakdown

I framed a research question about Gen Z study and planning on Pinterest, wrote a hybrid 7-question survey mixing behavioral, ranking, and frequency items, refined AI drafts for clarity, and published the final Google Form.

Google Forms
Access

I ran the outreach plan, posted a Pinterest-triggered Story with a ManyChat DM flow and shared the Google Form across Instagram groups and networks. I tracked responses, enforced at least one-third from beyond my circle, and gathered 30+ submissions by the deadline.

Google Forms
Access

I analyzed 31 survey responses and open-ended answers, verified flawed rank data, and synthesized an insight: people use Pinterest to try on future selves (outfits, looks, rooms), not to do homework; study Pins were rarely revisited (mean 1.84, 19 of 31 = Very unlikely).

Google Sheets
Access
View all work